Comparing a McDonalds Advertisement and a Walkers Advertisement
Both advertisements are popular food products. McDonalds are very famous all over the world; the company is based in America and started off there. Walker's crisps are a British company. When you hear the name Walkers, you often think of walkers crisps. Both of these companies sell there products to a range of people. Younger people generally purchase more of these products than older people.
In the McDonald advert, they are trying to tell the audience that their restaurant isn't just for teenagers, but for all ages. They have shown this through the characters in the advert. They also are trying to promote that McDonalds is a class …show more content…
The sound track for the McDonalds advert is an important part of the advertisement. The music sets the pace and general feel of the ad. The song is an nursery tune that they maybe choose because everyone knows the words to the song and might make them some how familiar to the ad and make them feel involved in it. The song is "Noah's Ark" and instead of the animals going in two by two, this time the people go in two by two. The words to the song match the price deal that McDonalds are going to do E.g. 2 pounds, 2 burgers and 2 fries. The words are changed to customers which is a classless thing to call anybody. The people also parade across the road to the beat of the music. The voice singing the lyrics to the tune emphasis some words such