At that time, the domestic brands had dominance over the Indian market, Limca being the largest selling brand in the country then. Cola was the largest selling flavor whose market share was about 40%, Lemon drinks share being 31% and orange drinks being only 19%. Coca-cola was the leading soft drink brand in India till 1977. Coca-Cola had to leave India because of norms set by the Foreign Exchange Regulation Act (FERA). FERA wanted Coca-Cola to reduce its equity stake as well as to reveal its secret concentrate formula which was not acceptable by the company. But after 16 years of absence from the Indian beverage market the company returned in
At that time, the domestic brands had dominance over the Indian market, Limca being the largest selling brand in the country then. Cola was the largest selling flavor whose market share was about 40%, Lemon drinks share being 31% and orange drinks being only 19%. Coca-cola was the leading soft drink brand in India till 1977. Coca-Cola had to leave India because of norms set by the Foreign Exchange Regulation Act (FERA). FERA wanted Coca-Cola to reduce its equity stake as well as to reveal its secret concentrate formula which was not acceptable by the company. But after 16 years of absence from the Indian beverage market the company returned in