Issue Identification:
Late October 2015, there was an outbreak of E. coli in the states Washington and Oregon. Public health officials started to interview the people who were ill and they concluded that the people who were sick with E. coli had eaten at a Chipotle restaurant within a week of becoming sick. The outbreak continued to grow to other states all over the country such as; California, Delaware, Illinois, Kentucky, Maryland, Minnesota, New York, Ohio and Pennsylvania. The most cases were in Washington, with 27 individuals becoming sick and Oregon, with 13. “Illnesses started on dates ranging from October 19,2015 to December 1, 2015”. There were no deaths from this outbreak that were reported. The youngest person that became ill from …show more content…
coli outbreak and would start to consider going to other fast casual restaurants such as, Qdoba or Panera, who are owned by Jack in the Box. Which is kind of ironic because in the early 90’s Jack in the Box had a huge outbreak of E. coli that killed four children and infected more than 700 people and was not able to reach their profits and bring their shares back up until the late 90’s. Since 2006, chipotle was one of the favorites on Wall Street but now their stock is down more than 20% after the E. coli breakout, per a CNN article. (Monica, 2015) Fortunately, no one died from the outbreak from Chipotle although there were people hospitalized it does not seem as bad as Jack in the Box’s outbreak in the early 90’s. Even though, chipotle had an outbreak of E. coli, it is possible that it may not take them as long to get their profits back up as it did for Jack in the …show more content…
Steve Ells has spent years trying to grow their reputation of a healthy and fast casual restaurant. Chipotle is hitting a turning point in their reputation because of the E. coli outbreak that occurred. They pride themselves on having fresh and healthy food and attract customers that are looking for a quick and healthy meal instead of the typical fast food joint that is filled with fats and
Late October 2015, there was an outbreak of E. coli in the states Washington and Oregon. Public health officials started to interview the people who were ill and they concluded that the people who were sick with E. coli had eaten at a Chipotle restaurant within a week of becoming sick. The outbreak continued to grow to other states all over the country such as; California, Delaware, Illinois, Kentucky, Maryland, Minnesota, New York, Ohio and Pennsylvania. The most cases were in Washington, with 27 individuals becoming sick and Oregon, with 13. “Illnesses started on dates ranging from October 19,2015 to December 1, 2015”. There were no deaths from this outbreak that were reported. The youngest person that became ill from …show more content…
coli outbreak and would start to consider going to other fast casual restaurants such as, Qdoba or Panera, who are owned by Jack in the Box. Which is kind of ironic because in the early 90’s Jack in the Box had a huge outbreak of E. coli that killed four children and infected more than 700 people and was not able to reach their profits and bring their shares back up until the late 90’s. Since 2006, chipotle was one of the favorites on Wall Street but now their stock is down more than 20% after the E. coli breakout, per a CNN article. (Monica, 2015) Fortunately, no one died from the outbreak from Chipotle although there were people hospitalized it does not seem as bad as Jack in the Box’s outbreak in the early 90’s. Even though, chipotle had an outbreak of E. coli, it is possible that it may not take them as long to get their profits back up as it did for Jack in the …show more content…
Steve Ells has spent years trying to grow their reputation of a healthy and fast casual restaurant. Chipotle is hitting a turning point in their reputation because of the E. coli outbreak that occurred. They pride themselves on having fresh and healthy food and attract customers that are looking for a quick and healthy meal instead of the typical fast food joint that is filled with fats and