Banana is a new mobile phone company that provide best quality product and services with innovation and stylish to every customers. Banana will become a leader company in the mobile phone market with our innovation and continues improvement. Our mission is creating new trend of mobile phone and provide best services and enjoyment for customers. Banana operates everyday included public holiday and the opening hours are from 10am to 9pm. Banana is a partnership, owned and operated by Chan Suet Kuan, Chin Wei Sean, Lee Cheet Hxin and Shudashini registered under the Registration of Business Act 1956 with the Registrar.
2. Company Description
VISION
Become a leader business in the mobile market and a famous company with our quality …show more content…
This is the specific true in industry where the barriers to entry‚ such as capital requirement‚ economies of scale‚ product differentiation and many more. All because buyer can select the substitute’s goods rather than the products. The capital requirements to the company should invest large amounts of money to gain the entrance. The IT industry is relatively attractive to outsider because the rapid growth and attracted customers when the level of threat substitutes was low. In the IT industry‚ there are many competitors that will provide the same product as same like our company. Sometimes‚ any of the outsider in industry will expect a strong retaliation from existing players are made the industry not too attractive. Many of the new firms will try to enter this industry but in once a while will establish names. The best way for the new entrants to enter the industry‚ we should had a new idea for the product. The advantages of economies of scale are absent. So‚ when the company achieve low average costs by producing a biggest volume of …show more content…
For the old users of Banana products' customers, they are loyal to the brand. The biggest motivation of their purchase decision is their passion to our product namely people who are the big fans of the products of Banana’s' product. People in this group may have more than one product from the company. They own full knowledge about the features and the benefits of the products and they are willing to pay for the extra money to get these features. These people are from the middle- high class in the society and have the ability to pay for the new products in the company. Their loyalty and preference to the product makes it easier to do the marketing. The only thing to do is to give them access to the product, let them experience it, and then make sure they are interested and finally they will make decision to
2. Company Description
VISION
Become a leader business in the mobile market and a famous company with our quality …show more content…
This is the specific true in industry where the barriers to entry‚ such as capital requirement‚ economies of scale‚ product differentiation and many more. All because buyer can select the substitute’s goods rather than the products. The capital requirements to the company should invest large amounts of money to gain the entrance. The IT industry is relatively attractive to outsider because the rapid growth and attracted customers when the level of threat substitutes was low. In the IT industry‚ there are many competitors that will provide the same product as same like our company. Sometimes‚ any of the outsider in industry will expect a strong retaliation from existing players are made the industry not too attractive. Many of the new firms will try to enter this industry but in once a while will establish names. The best way for the new entrants to enter the industry‚ we should had a new idea for the product. The advantages of economies of scale are absent. So‚ when the company achieve low average costs by producing a biggest volume of …show more content…
For the old users of Banana products' customers, they are loyal to the brand. The biggest motivation of their purchase decision is their passion to our product namely people who are the big fans of the products of Banana’s' product. People in this group may have more than one product from the company. They own full knowledge about the features and the benefits of the products and they are willing to pay for the extra money to get these features. These people are from the middle- high class in the society and have the ability to pay for the new products in the company. Their loyalty and preference to the product makes it easier to do the marketing. The only thing to do is to give them access to the product, let them experience it, and then make sure they are interested and finally they will make decision to