Hong Kong Disneyland Hotel Case Study

offers. The loyalty point system can also be integrated into the rest of the Disneyland hotels in different cities. This would increase the global access as individuals would be encouraged to stay within the hotel and utilize the services when they are in Hong Kong. This integration would increase the market for the hotel through maximization on the potential, global travelers who might have experienced the Disney experience within a different location.
The discounts which the hotel currently provides would be provided to the individuals with a certain number of loyalty points. This would improve the efficacy of the business as discounts would only be provided specially for the repeat clients of the hotel. As a result the company would be able to project the amount of discounts and gifts to give to the clients and account for the costs …show more content…
The hotel in a unique structure that has been developed wholly using Feng Shui design that makes it relatively attractive. Other than the design of the hotel that creates the unique features that characterize the establishment, innovation have played a significant role in making the hotel to be in the position that it currently holds within the market in Hong Kong.
Various innovations have been adopted within the hotel in the sections of products and services, processes and technical aspects. Many of these innovations are focused at ensuring the customer experience remains memorable and the hotel satisfies the needs of its customers. An array of products have been availed by the organization to ensure customers have a wide choice and these have been mainly due to the innovative nature of the organization. The level of innovation within the hotel remains relatively high and is key contributing factor to the success of the hotel in attracting