On March 2, 2015 Ted Cruz announced his candidacy. Since then, he has consistently moving up in the polls. Cruz speaks on behalf of passionate Republicans desperate for change. Currently, he holds the fourth highest polling percentage amongst the Republican candidates. Cruz can win because of his high voter demographic in large groups, campaign strategies, and his views on issues. Although, his campaign needs to change direction in order to beat Trump, Carson, and Rubio.
Cruz has a strong White, Christian, and upper class following, similar to many Republican candidates. To gain more followers he must reach out to more minority groups and separate himself from the others running. Currently the United States racial makeup consists of 77.4% …show more content…
“A Time for Truth” started the epidemic of emotionally driven Ted Cruz advertisements. The video targets Conservatives because Cruz says, “It is going to take a new generation of courageous Conservatives to make America great again.” The message conveys the idea that America can be great again. He doesn’t achieve his purpose by attacking any opponent, instead he inspires Americans. They used average citizens to show that Cruz can and will represents all Americans as president. Another strategic video advertisement released by Cruz for President is “The Scorpion”. The advertisement plays off of Reagan’s commercial “Bear in the Woods”. Cruz’s video persuades voters that want to see change within the government. Democratic candidates are painted in a negative light because they are the Scorpion with poisonous venom, ready to “strike again.” As important as video advertisements can be on Cruz’s election there seems to be some different marketing strategies getting Cruz into the spotlight, the National Prayer Team. Senator Cruz’s faith separates him from most other Republican and Democratic competitors. As a result, Cruz created a prayer team amongst him and his followers. He said, “Our nation is in desperate need of God’s favor: these are dangerous days for America, but these are also days of great hope” (National Prayer Team).As surprising as it may sound, this form of self promotion may be one of the most important aspects of his whole campaign. It reaches out to the greatest practiced religion in the United States and makes Ted Cruz relatable. Cruz and his team have displayed intelligent marketing strategies can push him ahead in the polls and will gain him the title of President of the United
Cruz has a strong White, Christian, and upper class following, similar to many Republican candidates. To gain more followers he must reach out to more minority groups and separate himself from the others running. Currently the United States racial makeup consists of 77.4% …show more content…
“A Time for Truth” started the epidemic of emotionally driven Ted Cruz advertisements. The video targets Conservatives because Cruz says, “It is going to take a new generation of courageous Conservatives to make America great again.” The message conveys the idea that America can be great again. He doesn’t achieve his purpose by attacking any opponent, instead he inspires Americans. They used average citizens to show that Cruz can and will represents all Americans as president. Another strategic video advertisement released by Cruz for President is “The Scorpion”. The advertisement plays off of Reagan’s commercial “Bear in the Woods”. Cruz’s video persuades voters that want to see change within the government. Democratic candidates are painted in a negative light because they are the Scorpion with poisonous venom, ready to “strike again.” As important as video advertisements can be on Cruz’s election there seems to be some different marketing strategies getting Cruz into the spotlight, the National Prayer Team. Senator Cruz’s faith separates him from most other Republican and Democratic competitors. As a result, Cruz created a prayer team amongst him and his followers. He said, “Our nation is in desperate need of God’s favor: these are dangerous days for America, but these are also days of great hope” (National Prayer Team).As surprising as it may sound, this form of self promotion may be one of the most important aspects of his whole campaign. It reaches out to the greatest practiced religion in the United States and makes Ted Cruz relatable. Cruz and his team have displayed intelligent marketing strategies can push him ahead in the polls and will gain him the title of President of the United