Short-Term (Immediately to 2 Week)
• -C-AOata.m 2013 American Census data. This data does not include unoccupied housing units, only occupied units are listed in CeIt is recommended that Trap-Ease America does not attend any more trade shows, instead the funding should be used to hire a small marketing & sales team.
• The Company should refocus their market segmentation to include the food service and laboratory industries, which must protect against pests.
Medium-Term (2 Week to Next Fiscal Quarter)
• -C-AOata.m 2013 American Census data. This data does not include unoccupied housing units, only occupied units are listed in CeIt is encouraged that Trap-Ease begin a product-testing focus group, made up of …show more content…
Selling to wholesalers reduces internal cost of marketing, as the wholesaler must now market and sell the product in their stores. If they fail to sell the product, they bear the cost of the inventory.
Executive Summary – Trap-Ease America
Introduction:
The Trap-Ease is a new efficient and simple alternative to traditional pest control. The Trap-Ease allows users to trap the pest and either release it back into the wild or dispose of the rodent without having to worry about the mess a conventional trap would create. Chosen as the Best New Product at the National Hardware Show, the Trap-Ease is being sold in stores nation-wide and is loved by current users. Currently, the user base for the Trap-Ease is much smaller than previously forecasted, attributed to a poor marketing strategy.
Recommendations:
To increase popularity of the Trap-Ease, management will be required to redesign their current marketing strategy and continue product research and development to ensure the Company does not lose current customer to more innovative products.