Trap Ease America Case Study

Decent Essays
Recommendations & Implementations:
Short-Term (Immediately to 2 Week)
• -C-AOata.m 2013 American Census data. This data does not include unoccupied housing units, only occupied units are listed in CeIt is recommended that Trap-Ease America does not attend any more trade shows, instead the funding should be used to hire a small marketing & sales team.
• The Company should refocus their market segmentation to include the food service and laboratory industries, which must protect against pests.
Medium-Term (2 Week to Next Fiscal Quarter)
• -C-AOata.m 2013 American Census data. This data does not include unoccupied housing units, only occupied units are listed in CeIt is encouraged that Trap-Ease begin a product-testing focus group, made up of
…show more content…
Selling to wholesalers reduces internal cost of marketing, as the wholesaler must now market and sell the product in their stores. If they fail to sell the product, they bear the cost of the inventory.
Executive Summary – Trap-Ease America

Introduction:
The Trap-Ease is a new efficient and simple alternative to traditional pest control. The Trap-Ease allows users to trap the pest and either release it back into the wild or dispose of the rodent without having to worry about the mess a conventional trap would create. Chosen as the Best New Product at the National Hardware Show, the Trap-Ease is being sold in stores nation-wide and is loved by current users. Currently, the user base for the Trap-Ease is much smaller than previously forecasted, attributed to a poor marketing strategy.

Recommendations:
To increase popularity of the Trap-Ease, management will be required to redesign their current marketing strategy and continue product research and development to ensure the Company does not lose current customer to more innovative products.

Related Documents

  • Great Essays

    Homelessness In Sacramento

    • 1646 Words
    • 7 Pages

    Urban Rejects: Why the Homeless Still Sleep on the Streets of Sacramento The existence of homeless people in our society is still apparent today. There are over 2,538 men, women, and children homeless in the Sacramento area, (Sacramento Steps Forward). Everywhere you glance around in our cities, parks, businesses, and streets it is more than likely that you will observe a homeless person grappling to live. Homelessness is not prejudice toward race, gender, or class.…

    • 1646 Words
    • 7 Pages
    Great Essays
  • Great Essays

    Walshville, Ontario is considered to be one of the largest cities in Canada with a 2009 population of 170,000 individuals. The population, however, consists of the city proper, three First Nation communities and five communities that were engrossed when the city was first created in 1990. Considered to be a large geographic area, this city consists of a mayor and 12 councilors who are responsible for one of the 12 city wards presented. In order to maintain such a huge region the main economic drivers Walshville greatly benefits from is listed as, their education, tourism, and both commercial and sports fishing. With regards to upholding social order, the city of Walshville has a Police Service Board just like any other city.…

    • 1498 Words
    • 6 Pages
    Great Essays
  • Decent Essays

    In certain states in the United States, there has recently been an influx in the population in some cities. Since there has been an increase in population, low income families are being forced to move out of the city and into more affordable housing. Affordable housing is usually located outside the city limits. In order to solve this problem there has been various solutions implemented to keep affordable housing within city limits. One solution has been federal project-based rental assistance (PBRA).…

    • 370 Words
    • 2 Pages
    Decent Essays
  • Superior Essays

    In Broken Heartland, Osha Gray Davidson argues the “farm crisis” and the pain it brought to communities in Iowa was only part of a longer decline of rural America brought about by failed governmental policy and the rise of industrial agriculture, which is turning once prosperous small towns into what he terms as “rural ghettos.” He argues that without a substantial course correction rural America will continue to decline and the residents of these rural ghettos, “bitter, desperate, and cut off from America’s cities” will increasingly turn to hate groups. Though Davidson writes as a journalist not as trained historian, Broken Heartland is an important historical work shining a light on growing problems in rural communities and the economic…

    • 1142 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    Suher Alsurakhi Professor Russo Urban Administration 9 May 2016 Detroit v. Atlanta Detroit, Michigan, the fourth largest city located in the United States is also one of the most populated cities found in the United States. A city had constant population growth each year until it halted in the year 2000. During 2000, there was a drastic change; the population declined approximately 25%. Historically, Detroit is known for being an area that is ethically populated, all of which are included in the 700,000-population count. However, at one point it became home to over 1.8 million people.…

    • 2415 Words
    • 10 Pages
    Improved Essays
  • Improved Essays

    The Gentrification Process

    • 1428 Words
    • 6 Pages

    Those who live in food deserts are more likely to die of diet-related conditions such as diabetes and heart disease. However, gentrification reduces the severity and even eliminates food deserts by having developers cater to the needs of the new influx of residents. In turn, due to groceries created through gentrification, residents become healthier and live longer. As city developers buy empty lots or run down buildings to create new, more upscale housing, they also look to provide grocery stores and other conveniences for the potential new residents (Badger). Since the dot-com boom, the Mission has seen an array of organic groceries as well as farmer markets in close proximity to one another in order to provide healthier options to its residents.…

    • 1428 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    Housing Discrimination

    • 940 Words
    • 4 Pages

    Type of group affected According the Nation’s Premier Civil and Human Rights Coalition(2016), housing discrimination affects people of all races, ethnicities, national origins and religions. Women, people with disabilities and families with children may also face barriers to their fair housing rights. For many families, discrimination in housing was brought to the forefront in the 1960s. In the United States before 1968, laws were not established to protect minorities from inequality and discrimination that occurred when attempting to purchase a house, or apartment.…

    • 940 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Race And Migration

    • 275 Words
    • 2 Pages

    The relationship between race, housing, and poverty in metropolitan areas in the United States of America is significant because these issues are still prominent in Cities and States. For an example, residents in the city of Cleveland, Ohio, 55.1 percent of its population lives in segregated areas. Caucasian’s and African-American unemployment rate vastly differ. The unemployment rate of African-Americans being 20.2 percent compared to the white unemployment rate being 5.4 percent (Frohlich, 2015). 33.6 percent of African Americans live below the poverty rate compared to the poverty rate for Cacauscians, which is only 9.3 percent.…

    • 275 Words
    • 2 Pages
    Improved Essays
  • Great Essays

    A study conducted by Miller, Rainie, Purcell, Mitchell, & Rosenstiel (2012), for the Pew Research Center, evaluated different community types—including urban, suburban, small town and rural communities—on various measures, including education levels, income levels and racial and ethnic makeup of their populations. What was found in regard to the differences between these communities was that suburban areas, in comparison to urban areas, have higher income and education levels. Large cities, or urban areas, were found to have one of the highest rates (35% of the population) of income levels below $35,000 a year (Miller et al., 2012). What is more, urban areas also have the highest levels of minority populations, including African-American…

    • 1706 Words
    • 7 Pages
    Great Essays
  • Decent Essays

    Eat A Bug Analysis

    • 730 Words
    • 3 Pages

    This is similar because on page 1 of “Insect Farmers”, it says “ But before Americans start regularly chowing down on cricket tacos and mealworm-flour-filled cookies, there are many hurdles the insect industry will first need to clear.” And on page 21 of “ Eat Your Bugs” it…

    • 730 Words
    • 3 Pages
    Decent Essays
  • Great Essays

    What Is Pruitt-Igoe?

    • 1247 Words
    • 5 Pages

    Introduction The 19th and early 20th century witnessed a rapid economic growth of the United States. During that time, federal government largely supported laissez-faire policies to provide a free-market environment for large corporations. What was even more advantageous for them is that both internal and external migrations fulfilled the large requirement for cheap labor. The populations in industrial cities was never more concentrated, which created a serious problem --- housing. Low-income working class gathered in cheap tenement houses and these areas are called “the slums”[ Von Hoffman, Alexander.…

    • 1247 Words
    • 5 Pages
    Great Essays
  • Improved Essays

    Living in poverty in America does not always equal hunger and homelessness. Some Americans believes that the word “poverty” means impoverishment: an incapability to provide a family with nourishing food, clothing, and suitable shelter. Families living in poverty surely fight to make ends meet; often they struggle to pay for nutritious meals to put on the table of air conditioning in the home. Barbara Ehrenreich states in an article that “the outlook is not as cozy when we look at the effects of the recession on a group generally omitted from all the vivid narratives of downward mobility…” (337-341).…

    • 710 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Housing Gentrification

    • 818 Words
    • 4 Pages

    San Francisco, Silicon Valley’s Exclusive Suburb Many may compare the riches of California’s Gold Rush of 1849 to the rise of the digital age in Silicon Valley, and the San Francisco Bay Area is becoming an exclusive suburb because of it. Gone are the artisans and tradespeople, replaced by lofts, townhouses and studios populated with high-income content curators, engineers and infrastructure architects (Weckler). The information age in the Bay Area brought with itself a multitude of innovations, but left the local middle class residents looking elsewhere to reside while its new inhabitants settle in. Even though the modernization brings revenue for the city and the surrounding areas, unfortunately it also pushes people out.…

    • 818 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    Food Desert Research Paper

    • 3680 Words
    • 15 Pages

    Improving Food Access: Using Agent Based Simulation Abstract ID: I321 Abstract A steady increase in number of cases for chronic diseases like type-2 diabetes, obesity, cardiovascular disease and some cancers has been one of the biggest problems in healthcare. One of the main reasons for this is not maintaining adequate consumption of healthy and high quality food. Access to healthy food is critical public-health concern and consequently there is an increasing interest in mapping the food environment and identifying food deserts (areas where people have significantly limited access to retail sources of healthy, nutritious and affordable food). This study is a step towards that goal.…

    • 3680 Words
    • 15 Pages
    Superior Essays
  • Improved Essays

    The city that I chose to focus on is Hollister, California. I currently reside in this location, and it has a zip code of 95023. There are 36,067 people in this region. The majority of the residents in this region are Hispanics since they make up 68.32% of the population. Moreover, in terms of age, the population is mainly concentrated within the range of 25 to 54 years, 42.4%, and the median age is 31.7 years.…

    • 365 Words
    • 2 Pages
    Improved Essays

Related Topics