E-Commerce Case Study

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Turban (2012) points out that some customers and business owner are still in opposition to the online business as they have few trust in electronic payment, security and might be afraid of learning new things. Lacking the assistance of government and global trade barriers could be considered as external obstacles for online business. The product based companies such as Dell or Apple are required to investigate the demand of customer from different countries, trade barriers, taxation, and law of foreign country before entering into the overseas market, even it sell its products directly to its customers via online, while the organization for instance, Travel services are able to extent their service to global market place effortlessly by selling …show more content…
Then, the trust of customer will be gained by creating reliable and truthful system to manage purchaser’s personal information such as credit card number. Since it has safety environment and secure privacy that could easily achieve the consumer’s trust and attract potential new consumers from online environment.
E-commerce has also impacted on supply chain management of traditional commerce. By using e-supply chain, it could increase the efficiency of the business in many factors relating to cost and time such as improving efficiency of individual processes that means when the organization use the method of e-procurement that possibly will decrease cycle time and cost per order. Plus, that could lessen difficulty of the supply chain as well, for instance B2B company can sell and distribute their products to its suppliers by using its e-commerce website instead of doing with distributors in offline commerce (Chaffey,
…show more content…
For example, online selling development of Argos multichannel retail strategy is the success of integration data and system. Furthermore, allocating the resources with the method of online integration via subcontracting the third-party companies can decline stock keeping cost. As a final point, innovation in e-commerce supply chain is a key driver to improve customer relationship management by providing adaptable distribution system with numerous sort of goods for the consumers and that should make sure to arrive products or services to the customers rapidly and smoothly (Chaffey,

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