Ray Kroc Research Paper

Improved Essays
Ray Kroc was the founder of the McDonald's corporation in April, 1955 in Chicago Des Plaines. Kroc created a restaurant business and he became an overnight success, as he once said, “ I was an overnight success alright, but 30 years is a long, long night.” Ray Kroc was an american entrepreneur who had expanded McDonalds and was turned into the world's most profitable restaurant in the franchise business. He had started as young as a teenager selling cups at Lily-Tulip Cup Co. later on Kroc had met a client who had invented a five spindle milkshake maker. This milkshake maker was called a Multimixer, Kroc loved the idea and at age 37 he decided to leave Lily-Tulip Co. to obtain marketing rights from the machine. Throughout the time, years …show more content…
Before Ray Kroc passed away he had wrote at 75 page manual named ‘ The McDonalds Method’ which ensured the aspect of running the McDonald's operation. For example “ Burgers had to be exactly 1.6 ounces, served with a quarter ounce of onion, a teaspoon of mustard and a tablespoon of ketchup. Fries had to be cut at nine-thirty seconds of an inch thick.” which also included the proper ways of how to properly clean the restaurant. In 1961, Fred Turner, “Executive who transformed McDonald's into a global empire” and Kroc's grill man, he decided he knew how to take control over his franchise. This was founded in a basement of the McDonald's in Elk Grove, Illinois, where he opened a training center that became the ‘ Hamburger University’ for the McDonalds employees. At Hamburger University, you go to study Hamburology where you study to work at fast food restaurants. Over 55 years, more than 275,000 people have attended a Hamburger University. The $40 million facility Hamburger University then opened in 1983 on an 80 acre campus, which included a 300 seat auditorium, eight education rooms, 17 teaching rooms and three kitchen rooms. This university has 16 full time professors who can teach in 28

Related Documents

  • Decent Essays

    Sam Rayburn Samuel Taliaferro Rayburn, also known as Sam Rayburn, was an American politician born January 6, 1882. He was born in Kingston, Tennessee. Later, Sam and his family moved to Flag Spring, Texas, were they lived on a 40 acre cotton farm. Sam worked the farm with both his parents, William and Martha Rayburn, and his 10 siblings. Sam graduated from East Texas Normal College, now Texas A&M University-Commerce.…

    • 331 Words
    • 2 Pages
    Decent Essays
  • Great Essays

    This is something that is emphasized across every McDonalds in operation worldwide. The expectation of workers smiling at the customers (Leidner, p. 73) was something that McDonalds emphasizes and it is interesting to see what this looks like in action. Cleanliness is emphasized in McDonalds training so there was an expectation that workers are not standing around but are keeping busy (Leidner, p. 77). There was an expectation of a present manager (Leidner, p. 78) that was helpful and encouraging to the workers. A pleasant demeanor is something that McDonalds emphasizes so there was an expectation that the workers would be pleasant…

    • 1668 Words
    • 7 Pages
    Great Essays
  • Improved Essays

    Ray Kroc Accomplishments

    • 595 Words
    • 3 Pages

    There are many people in American history, but some of them really stand out from others. Ray Kroc is one of those people, he is known for accomplishing great things and if you opened a history book, he would most likely be in there. By exploring his childhood, the struggles he overcame, and his achievements, it will become evident that Ray Kroc Founded one of the most successful fast food restaurants. Ray Kroc (Raymond Albert Kroc) was born on October 5, 1902 in Oak Park, Illinois to Rose and Louis Kroc. When Ray Kroc was a kid, his dad took him to a phrenologist, and the phrenologist claimed he would have a future in the foodservice industry.…

    • 595 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Ray Stannard was conceived in Lansing, Michigan, on April 17, 1870. He spent his initial life on a homestead before enlisting in Michigan Agrarian School (now Michigan State College) as an undergrad. After Stannard finished his investigations at Macintosh, he selected in the College of Michigan to contemplate law and writing. It was there he initially came into contact with reporting and enlisted in a course called Rapid Writing, the primary daily paper composing class in any American establishment. His teacher, Fred N. Scott, frequently reprimanded Bread cook's publications.…

    • 695 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Chilling, true stories of serial killers can make anyone’s hair rise on the back of their neck and make their eyes pop, especially the stories of Dennis Rader. Dennis Rader is an infamous serial killer that was active in the 1970s. Rader was born February 9, 1945 in Pittsburg, Kansas. Ever since he was a child, he showed a few alarming signs of being a killer. From his own confession, he says he developed fantasies about bondage, control and torture during his early grade school years.…

    • 681 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Vinnell Ray Research Paper

    • 1001 Words
    • 5 Pages

    In West Memphis, Arkansas on August 5, 1947 Albert and Robirda Ray had a daughter that they named Vinnell Ray. Vinnell Ray, is my grandma, who has nine other siblings. Her siblings are Jane, Tommy, Albert Jr, Shirley, Herman, Alma, Curtis, Mary, and Terry. She is the oldest sister and happens to be Albert’s, her father, favorite. Her father would always be teaching her how to drive car or trucks and how to do the mechanical work instead of her other siblings.…

    • 1001 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    long time ago every city in Texas had a workhouse. This was a house for very poor people. Jerome Randall was born in a workhouse. His mother was a young woman. She was very ill when she came to the workhouse.…

    • 554 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Fast Food Nation Summary

    • 770 Words
    • 4 Pages

    Ray Kroc, the man who bought McDonald’s from the original owners, tried to get the business inside of Disney parks. However, because the restaurant was not well known yet, Walt Disney declined the request. Other fast food restaurants supported various politicians to try to gain support from those politicians’ supporters. McDonald’s created play parks outside of their restaurants to draw more people to the business. Many of the fast food restaurants also started partnerships with schools so they could sell food during…

    • 770 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Ray Rice Research Paper

    • 391 Words
    • 2 Pages

    “As a society, it seems we have simply come to expect that rich and famous individuals will always find ways to get off easier in matters of crime and punishment (Weinberger 1). The latest case to prove the legal system's celebrity favoritism (Weinberger 1)? Most will quickly point to former Baltimore Ravens player Ray Rice's lenient treatment in the aftermath of a vicious domestic assault on his fiancée in an Atlantic City, New Jersey casino (Weinberger 1). Despite video evidence which clearly shows Rice punching the victim with such force that she was knocked unconscious, criminal prosecutors in New Jersey allowed the NFL player to enter a pretrial intervention program (PTI) that will spare him jail time, probation and even a criminal record…

    • 391 Words
    • 2 Pages
    Improved Essays
  • Decent Essays

    Kroc Center is a community for people in limited income. It provides a lot of educational programs and activities for children and family, so they can benefit from their time in useful things. There are some programs for children after school. The children can get help to do them homework or if they have weakness in reading or writing. Also, it services dinner for them if their parents have work at afternoon.…

    • 144 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    He, inspired by visiting McDonald’s brother’s burger bar in San Bernarido, California, made a deal with the brothers to spread their restaurant throughout the country, with a driving mission of speed and value. The first McDonald's franchise under Kroc's management opened in his home state of Illinois in 1955. In 22 years of business, the company made a billion dollars, and along the way became a symbol of American business as well as a major owner of American real estate, creating not only “food places”, but also a part of the…

    • 926 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    The advantages that one could see in McDonaldization in today’s modern society is how quickly a task can be done, so customers get the food they predictability want and get onto the next task they have for their busy life. Furthermore, to achieve predictability, a rationalized society emphasizes discipline, order, routine, and consistency operations. Which in return offers control over the situation or people. A disadvantage of McDonaldization would be the quality of the product, because fast-food restaurants simplify products. For example, instead of using healthier food, the company will buy the cheapest food to cook faster meals.…

    • 1708 Words
    • 7 Pages
    Great Essays
  • Improved Essays

    Branding and Franchising: What is branding? Branding is having a trademark or image for your business in order for the public to recognise your business. Branding is trying to perceive your values in your advertising, and by giving your company a recognisable appearance and personality. Franchising is a marketing strategy to help attract customers and keep their loyal customers.…

    • 1206 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Description of Dunkin Donuts Dunkin Donuts is a multinational donut firm and coffeehouse based in the United States in Greater Boston, Massachusetts, and Canton. William Rosenberg established the firm in 1950 in Quincy, Massachusetts (Rosenberg, 2002). The firm has developed to become the largest baked goods and coffee chain globally having more than 12,000 restaurants in 36 nations. The products of the chain entail bagels, donuts, various baked products, and a broad array of iced and hot beverages. Its revenue in 2016 was the US $828.9 Million (Mass, 2017).…

    • 1411 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    The Founder Movie Analysis

    • 1713 Words
    • 7 Pages

    The film “ The Founder “ is based on a true story of man named Ray Kroc ( Michael Keaton playing a small time businessman with a big time dream ) a salesman from Illinois , who builds his way up through the ranks of the business world . The film starts off following Ray Kroc on his journeys of being a salesman trying to sell milkshake makers to restaurants , mostly unsuccessful . Hes a quick talker , eager businessman , who’s life is comfortable but he always wants more, from the get go it is very visible that Ray has a great business mind and was very inelegant. During Rays journeys he runs across two men named Mac and Dick McDonald who ran a burger operation in Southern California in the 1950’s . Mac and Dic’s burger operation was very…

    • 1713 Words
    • 7 Pages
    Improved Essays