Business Ethics Of Qantas: Corporate Social Responsibility

Improved Essays
Social Performance
Corporate social responsibility is the the obligation of an entity for their actions to align with the interest of their stakeholders, the environment and society in general (Birt 2014). Qantas has eight key business principles and group policies in order to maintain a socially responsible business. These policies have been board approved and are non-negotiable. They are presented in a mandatory training program to ensure they are understood and reliably implemented by all Qantas staff. These principles guide business decisions and include:
• Prioritizing safety
• Complying with regulations and laws
• Treating people with respect
• Acting with integrity and honesty in order to uphold ethical standards
• A commitment to
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The Qantas group has a supplier code of conduct, which was published for the first time in 2013/2014. The code includes occupational health and safety, environmental, sustainability and animal welfare guidelines alongside others that suppliers are expected to follow (Qantas 2015).
In order to effectively manage risks, a third party auditor is employed to conduct thorough risk assessments of potential suppliers to review their practices. These range from wages, conditions, maximum working hours, living conditions and corporal punishment. Any new suppliers will go through this process as well as some existing suppliers over the next financial year. Qantas, along with other Oneworld alliance airlines, share audit data with the Supplier Ethical Data Exchange (SEDEX) platform. This allows any possible risks or areas of concern to be brought to attention (Qantas 2015)
Employment
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On top of this, Qantas is a founder of Supply Nation, an organisation that supports supplier diversity and connects leading brands and the government with indigenous Australian suppliers. In the 2014/2015 financial year Qantas purchased $1.75 million of goods from indigenous suppliers (Qantas 2015).
Value of services and products
As mentioned in their mission statement, Qantas aims to provide the highest quality service and product to their customers (Qantas 2013). They pride themselves on the prioritisation of safety and addressing the needs of customers. Over 2014/2015 Qantas states that customer satisfaction is “at record levels and improving”, having invested in staff training, service innovations and new aircraft lounges over the period. Qantas are making the adoption technological advancements their priority, to maintain service standards at the highest level.
Qantas seeks to maintain high levels of customer satisfaction and retention. One of the primary ways they do is is through their Frequent Flyer rewards program, which provides points that can be exchanged for their services, goods and other discounts (Qantas

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