Gen-Y Case Study

Great Essays
Executive Summary
As people have shoved from industrialism to informational system, establishments haverevised to the new atmosphere of express change, pervasive use of IT and communication technology, and fast admittance to knowledge. As a consequence, societal structures and managerial forms have rehabilitated. Adding to that, new generation is entering the workforce, popularly called as Gen-Y, and is basically geeks in technology. Unlike other generation, Gen Y has theiridentifiabledistinctive set of morals, approaches, and conducts that may influencecurrent practices in establishments. The tenacity of this eloquent study was to discover how organizations are retorting or fluctuating to put up Gen-Y, through the insolences and insights of
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Technology, in a universal sense is “the whole range of means by which humans act on their environments or seek to transcend the limits of their natural capacities” ("Technology," 2002, ¶ 1). Hatch (1997) mentioned, “Some people confuse ‘technology’ with high technology” (p. 132). In organization theory, high technology (high-tech) “has been used loosely to describe many diverse aspects of new expertise such as computers, microelectronics, multimedia” (p. 132). Zeleny (1990, as cited in Hatch), a logician in cybernetics and technology, argued that high-tech “changes the nature of tasks and their performance, interconnectedness and nature of physical, energy and information flows… acquisitions of high technology implies acquisitions of new organizations, new tasks, new styles [or management], new cultures—new ways of doing business” (p. 132). IT one of the modernnovelties, is comprised in the high-tech category. IT are the riggings used for communication purposes that numerally manipulate data, for example computers, mobile phones, and personal digital assistants. IT has presented a change in both discretedeeds and administrative practices (Zuboff, …show more content…
Zemke et al. listed their assets in the workplace: “collective activism, optimism, tenacity, multitasking capabilities and technological savvy” (p. 144). In contrast, Zemke et al. also listed their liabilities: theirneed for supervision and structure and their inexperience, particularly with handling difficult people or issues.Gen-Yers may be a unique group largely due to their position in time and their association with ICT. They have influenced and impacted areas such as education and marketing. They are now moving into the workforce. The rules of command-and-control and hierarchies may not be suitable for the digital age. In order to benefit from the strengths of the generation, organizations need to support collaboration and direct communication. In 2006, O’Toole and Lawler updated a 1970s study when

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