Apple’s use of a combine strategy: their naming is most recognizable. When Steve Jobs was away from his company for twelve years, he was able to develop an effective branding technique. As we all well know, the little “i” is in front of all of Apple’s devices that enable us to connect to the big wide world of the internet. For example, iPhone, iPod, iMac, iBook, iCloud, and iTunes. Each of these products proudly display the Apple brand to the world, while each product has its’ own identity. Just like you don’t buy tissues and you buy Kleenexes; you don’t buy MP3 players, you buy iPods. Apple’s products are incredibly unique; it enables them to have a huge advantage in positioning …show more content…
Apple’s promotion techniques: Apple has a very keen, personal strategy in how they fill the world with their name. They are extremely effective in their methods of promoting the benefits of what their products have to offer. They captivate your attention and their simple appearance techniques cultivates the mind. Just like one of their very first commercials from the 1984 Super Bowl (Figure 3), they have been creatively one-upping the competitors one logo at a time.
7. Apple’s information system: Apple knows an immense amount of information about their customer base. They are able to use the data they receive whether it is from iTunes purchases, location services use, or in-store purchases, Apple gathers a lot of information, and they are effectively using this knowledge to their advantage. One of the largest benefits of this that gets passed down to the consumers, is the software updates. By collecting data, they are able to quickly fix and provide updates based on what customer’s needs and desires are.
It was not only that Apple perfectly executed all seven of the above factors, but more importantly, they integrated and coordinated each to perform sinuously with their business strategies for optimum effectiveness. Their techniques facilitated them to build a sought-after