Anheuser-Busch and France Essay example

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Anheuser-Busch and France Introduction Anheuser-Busch has been the nation’s largest brewer for more than 40 years. In the mid-1800’s Adolphus Busch became familiar with the beers of a small Bohemian town called Budweis. After immigrating into the United States he married into the Anheuser brewing family. In the 1870’s Adolphus Busch registered Budweiser as a trademark in the U.S. Adolphus Busch dubbed his company Budweiser, “the king of beers.” Budweiser is a registered trademark of the

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Imports like Amstel and Heineken have made inroads in the American beer market. To increase sales and profits, Anheuser-Busch must look for business in foreign markets. In order to compete with theses imports they created brands like Budlite, Michelob, Busch, and Budweiser. Their dominance of the US beer market has a 100-year-old history.



Budweiser Corporate Analysis



Anheuser-Busch Companies, Inc. continually seeks opportunities to maximize shareholder value and increase efficiency. The company has control of over 47% of the global market share (Anheuser-Busch 1999). In the process of doing this, Anheuser-Busch has become one of the most recognizable trademarks. Because of their world-renowned recognition Anheuser-Busch Companies Inc is always looking to maximize their shareholder value and increase efficiency. As noted in the Annual Report for 1999, Anheuser-Busch remains focused on three major objectives to enhance shareholder value: Increasing per barrel profitability which, when combined with continued market share growth, will provide solid long-term earnings per share growth (Anheuser-Busch, 1999). Profitable expansion of international beer operations by building the Budweiser brand worldwide and making selected investments in leading brewers in key international beer growth markets (Anheuser-Busch). The company has made significant marketing investments to build Budweiser brand
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