According to the figures from eMarketer, advertisers around the world have spent $592.43 billion in 2015, an increase of 6.0% over 2014. When we ask, What is the main aspect bridging producers to consumers? The answer is: Advertisement. There is no doubt that advertising plays a huge role in marketing by using different techniques to sell their products or services to consumers. Often these advertisements give nation a valuable message on how to act or how to live which causes us to think about ourselves for a moment. In the commercial titled "Thai life insurance: Unsung hero", conveys a valuable message to the audience instead of selling their services directly to us. They try to touch the audience on an emotional side by connecting to them
…show more content…
Thai Life Insurance wants us to know that our life matters to them and they will take care of us whenever we need them. It is for this very concept that Thai Life Insurance came up with a good story, cast a bunch of well-selected individuals and produce a narrative with an emotional message to society which can make us think about our life; therefore, creating opportunities for Thai Life Insurance. The story plays a vital role as it makes it interesting for the viewers to know how the story is going to come to an end and connects with them emotionally. "The Unsung Hero" presents a young man doing the acts of kindness on a daily basis without hoping to get a reward in-return. While he gives a helping hand to a woman, gives up his bus seat to a girl, brings bananas for an old lady, gives his money to a poor girl for her education and gives his food to the street dog. The other people just take a glance at him and shake their heads thinking why would the young man do all this when he is not getting any benefits out of …show more content…
We cannot perceive what this commercial is about till they show it in the end, however, they give us an imperative message: to do good deeds and throw kindness around like a confetti. In the advertisement, the main guy helps everybody though he does not have enough wealth for himself. The narrator asks the audience "what does he get in return for doing this everyday? Nothing." The man in the commercial was comforting people with no rewards in return. And what he did get was affection and bliss from others. He didn’t make him famous or made him richer, but he felt great by helping someone and changing their life a little. Lastly, the narrator asks, "And in your life? What is it that you desire the most?" and ends with the tagline "Believe in Good", Leaving the viewers thinking about the value of life. By this advertisement, Thai Life Insurance secures the trust from us and makes them our first prime when it comes to our life. The advertisement like this, where they do try to sell their services along with giving a meaningful message to the society touches the viewers than all other basic
Thai Life Insurance wants us to know that our life matters to them and they will take care of us whenever we need them. It is for this very concept that Thai Life Insurance came up with a good story, cast a bunch of well-selected individuals and produce a narrative with an emotional message to society which can make us think about our life; therefore, creating opportunities for Thai Life Insurance. The story plays a vital role as it makes it interesting for the viewers to know how the story is going to come to an end and connects with them emotionally. "The Unsung Hero" presents a young man doing the acts of kindness on a daily basis without hoping to get a reward in-return. While he gives a helping hand to a woman, gives up his bus seat to a girl, brings bananas for an old lady, gives his money to a poor girl for her education and gives his food to the street dog. The other people just take a glance at him and shake their heads thinking why would the young man do all this when he is not getting any benefits out of …show more content…
We cannot perceive what this commercial is about till they show it in the end, however, they give us an imperative message: to do good deeds and throw kindness around like a confetti. In the advertisement, the main guy helps everybody though he does not have enough wealth for himself. The narrator asks the audience "what does he get in return for doing this everyday? Nothing." The man in the commercial was comforting people with no rewards in return. And what he did get was affection and bliss from others. He didn’t make him famous or made him richer, but he felt great by helping someone and changing their life a little. Lastly, the narrator asks, "And in your life? What is it that you desire the most?" and ends with the tagline "Believe in Good", Leaving the viewers thinking about the value of life. By this advertisement, Thai Life Insurance secures the trust from us and makes them our first prime when it comes to our life. The advertisement like this, where they do try to sell their services along with giving a meaningful message to the society touches the viewers than all other basic