Analysis of The Guinness Advertising Essay examples

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Analysis of The Guinness Advertising

Praised by the media industry, described as "the most beautiful and powerful piece of film on our screens," and voted greatest television advert of all time. The Guinness advert achieved this kind of status soon after it hit our screens in 2000.

Guinness ads, clever and flashy as they usually are have out done themselves again with this incredible piece of footage. Its provocative speech, together with the carefully designed filming techniques compels the audience from beginning to end.

It opens with a close up of a man's face. For nine long seconds, all you can do is look at him, gaze into his eyes and wonder why he's just standing there, what he's
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There is a vital shot when it seems that our man will not be able to get into position. The designers have chosen to do a close up of his face at this point to show his panic stricken expression, he's fighting in mortal combat against the elements, and at this point he becomes very aware of it, as do you. Ahab says: "I don't care who you are, here's to your dream!" Making the point that this is the surfer's greatest ambition, this is their moment. It's also encouraging you to be the best that you can be, it doesn't matter who you are, or what your past is, you go and there and do it. Make your dreams come true!

There are some point of view shots of the waves and horses; this makes you able to relate to what the surfers are thinking at the time, and it makes you feel like you're there with them, it's also quite frightening in a way because all you can see is this confused scene with a lot of dangerous horses and waves coming towards you. "The old sailors return to the bar, here's to you Ahab." This made me think that these men had taken Ahab's advice, and followed their dreams, and now that they're old they've got achievements which they can look back on and be proud of, and, further more, they can go to a pub, and rely on the fact that Guinness will still be there for them, it won't have changed, it's something which you can always depend on

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