Analysis of Service Marketing Mix for Drench Juicy Water Essays

3022 Words 13 Pages
Executive Summary

In this case study elements of service marketing mix are evaluated in the context of theoretical framework of 7 P’s of services marketing for Drench Juicy Water. it has been quite proactive and flexible in its many strategies which exhibits organization’s quick responsiveness to changes in external environmental variables when it comes to Excelling at Customer Service . Drench Juicy Water excels in the process element of its service marketing mix since it operates as a truly global organization, and the set of processes involved in creation of services of the business are well defined and documented. .

Table of Contents
Introduction 32
Product 32
Price 4
Promotion 54
Place 5
People
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This research will carries out a service marketing evaluation of Drench Juicy Water. Various elements of service offering of Drench Juicy Water are discussed in the context of theoretical framework of 7 P’s of services marketing.

Product
The product offering of Drench Juicy Water does not comprise of a single service offering, rather it constitutes of three major service areas. Product is the core element of the 7 P’s of services offering and this relates to the characteristics of the service offered by the firm and the associated package of additional services offered to the customers at a price (Grönroos, 2011).
For this reason, Drench Juicy Water tries to distinguish its product offering from the competition brands of Dasani Flavored Water, Metromind and Owator. Management and ownership of Dasani Flavor Water has become especially attentive to all aspects of service offering that it makes to the customers.
The Juicy Drench serves well the Tangible component of the SERVQUAL framework with these characteristics. Basically, this component is concerned with ensuring customer service quality in consideration to the offered product physical facilities appearances or even the company’s assets.

the product bottle design is appealing to the customers; with pop top cap which allows easy drinking, transparent bottle body to allow the drinkers to know how much they drunk and a

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