4 Long standing relationship with customers.
.
5 Large SI client-base that can be converted.
* WEAKNESS
a) After sales service.
* OPPORTUNITY
1 Unified networks, CRM solutions. 2 Govt. instability has a long term repercussions affecting company’s policies & its growth.
3 Technological shift as a result of research & development. Daily new technologies are emerging.
* THREAT
* More established and focused players.
CONCLUSION
HCL INFOSYSTEMS LTD. Is an one-stop-shop for products and Infrastructure Solutions in the areas of IT, Communication, Office Automation, Enterprise Networking and VPN Services which is backed by HCL's service support infrastructure - the widest in the country.
HCL INFOSYSTEMS is performing very well in the IT market and having very good brand image also. But there is some lack in the area of Laptops. There is brand name, well configuration and many models in every price range then what the reason is why the name of HCL is little missing. Why people do not prefer HCL Laptops? There is need of some improvement in the areas of brand promotion, advertisement, awareness, marketing …show more content…
4) Based on price range what impression do you carry about laptops? a) Economical ______ b) Costly______
5) What influence your decision to purchase a laptop? Rank all (1-Most.2...3...4...5Least) a) Price_____ b) Configuration_____ c) Brand name_____
d) After sale service_____ e) Advertisement_____ f) Performance_____.
6) Do the various schemes/promotional activities affect your purchase plans?
a) Yes_____ b) No_____
7) If you go for repurchase of laptops which brand will you prefer? a) HCL_____ b) ACER_____ c) DELL_____ d) COMPAQ_____ e) LENOVO_____ f) ANY OTHER_____
8) Are you satisfied with your laptop? a) Yes_____ b) No_____ If No, Why _____________________?
9) Any suggestion for improvement in your laptops.
_____________________________________.
10) Do you aware of HCL laptops?
a) YES_____ b) No_____
If No- Have you never seen any promotional activity / advertisement of HCL LAPTOPS?
a) Yes_____ b) No_____
11) Why do you not use HCL laptops? Rank all