An Introduction to McDonaldization Essay

1483 Words 6 Pages
Throughout life, people are influenced by many things, some of which they don’t realize are influencing them until it has already succeeded in infiltrating their subconscious. One of these is the McDonald’s company; children are exposed to the culture inside the restaurant and parents continue to come back because of the consistent taste of the food. George Ritzer, a professor of sociology at the University of Maryland, has published several books on sociology including, “An Introduction to McDonaldization,” which discusses the effects of businesses on society and the individual. McDonald’s has revolutionized the way the world runs its businesses through the process he calls “McDonaldization.” Ritzer clearly shows that McDonaldization …show more content…
The final component to McDonaldization, according to Ritzer, is the control of non-human technology, which is how the company creates situations that increase their own benefits and ultimate profits. While explaining the four components, Ritzer gives numerous examples of businesses, not only food related but all types and their implementation of parts or all of McDonald’s methods. Ritzer then explains the benefits and draw-backs of this method of business and the aspects of life that still are not McDonaldized. In wrapping up the introductory chapter, Ritzer examines what the future of this method might hold.
Ritzer clearly shows that McDonald’s has had such an effect on other portions of our lives, such as commercials, books, and other businesses food related or otherwise, that we don’t realize. This article showed that the effect was demonstrated through the fast food chains in movies and books; although many of them aren’t called “McDonald’s” their name or appearance is iconic and subconsciously people associate it with the corporation. Additionally, many businesses now run their company like McDonald’s such as Wal-Mart, Starbucks, and many other fast food chains with the same consensus that consumers need to “get what they came there for then get out” so more people can get their products. This affect has spread world-wide because it affects how people want their

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