An Interview With An Entreprenuer Essay

1259 Words 6 Pages
I interviewed Manuel, co-owner of All Pro Motor Sports, because his business is extremely innovative and growth-oriented. The purpose of this interview was to learn the following:

§ how to identify a business opportunity
§ how to successfully launch a business
§ how to deal with perceived risks prior to start-up
§ how to solve problems encountered during start-up and over the lifetime of a venture

I was introduced to Manuel through a mutual acquaintance that knows I am truly fascinated by the ability to customize vehicles, but more specifically, expensive luxury vehicles. Manuel, originally from Mexico, moved to California with his family twenty years ago. Coming from a large family with 4 brothers and 3 sisters,
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The owners of All Pro also pride themselves on making each and every one of their clients feel like a star because they know that client satisfaction is the key to All Pro's success. This idea is best conveyed in All Pro's mission statement: "We create STARS on the road. All Pro ensures that performance and quality are an intrinsic part of every wheel that hits the road. At All Pro we believe that car and driver should coast in true cognoscenti' perfection that is truly exclusive and personal."

Prior to launching All Pro Motor Sports, Manuel and his partners heavily researched the motor sports industry. In an effort to differentiate their company from competitors, this trio decided to focus their business on solely customizing expensive European vehicles, for example, Lamborghini's and Ferrari's. According to Manuel, funding All Pro was the most difficult element of launching his business. During the first two years, Manuel and his partners consistently poured their personal savings into the business just to keep it afloat. During their first year in business the trio did not focus on earning revenue; they focused on advertising, establishing clientele, and gaining exposure. Currently, All Pro is in its third year and is finally earning significant revenue, thus, returning profits back to its founders.

Prior to start-up, the owners of All Pro knew they would be risking their life savings if their business failed. More

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