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ii) Using Amazon.com’s CRM software, they will be able to identify current and potential customers by tracking what are the most viewed products and the transaction being made. From this, Amazon can capture additional market share and being a first mover will definitely give advantage in terms of gaining a strong brand name compared to its rivals (Javalgi, R.G., Radulovich, L.P., Pendleton, G., Scherer, R.F., 2005).
Competitive advantage can be explained by when the company is in an excellent position compared to its competitors. This maybe due to the fact that the company are able to optimize its resources in more efficient manner as they have excellent knowledge and information assets as well as access to the special resources that the competitors might not possessed (Information Systems, Organizations and Strategy).
Amazon.com’s CRM software help to maintain its competitive advantage as listed …show more content…
This enable the customers to be more knowledgeable about the products features that are being offered (Laudon K.C and Laudon J.P, 2009). ix) As Amazon.com CRM software also has a collaborative filtering technology, the company has competitive advantage in terms of establishing a one-to one relationship between its suppliers and customers through scrutinize transactions made by the customer.
x) Amazon.com CRM software helps in Amazon company to predict demand more accurately by looking at the previous customers transaction track records and also their recommendations. Previous customer’s suggestions can be a hint on what is the potential buying customer trends in the future. From product forecasting exercise, this will help customers in getting a better deal from suppliers (Mellahi, K., Johnson, M., 2000). xi) Amazon.com CRM software technology utilization can facilitate Amazon by offering value-added to available services and product offerings, new products and services creation, wide network of the communication channels, customers closer interaction as well as distinctive market product and support offerings to the customers (Devjee,
Competitive advantage can be explained by when the company is in an excellent position compared to its competitors. This maybe due to the fact that the company are able to optimize its resources in more efficient manner as they have excellent knowledge and information assets as well as access to the special resources that the competitors might not possessed (Information Systems, Organizations and Strategy).
Amazon.com’s CRM software help to maintain its competitive advantage as listed …show more content…
This enable the customers to be more knowledgeable about the products features that are being offered (Laudon K.C and Laudon J.P, 2009). ix) As Amazon.com CRM software also has a collaborative filtering technology, the company has competitive advantage in terms of establishing a one-to one relationship between its suppliers and customers through scrutinize transactions made by the customer.
x) Amazon.com CRM software helps in Amazon company to predict demand more accurately by looking at the previous customers transaction track records and also their recommendations. Previous customer’s suggestions can be a hint on what is the potential buying customer trends in the future. From product forecasting exercise, this will help customers in getting a better deal from suppliers (Mellahi, K., Johnson, M., 2000). xi) Amazon.com CRM software technology utilization can facilitate Amazon by offering value-added to available services and product offerings, new products and services creation, wide network of the communication channels, customers closer interaction as well as distinctive market product and support offerings to the customers (Devjee,