Advertising Junk Food to Children Essay

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Advertising Junk Food to Children This essay will discuss whether the advertisements of junk food are reasonable to advertise and are there other aspects that help obesity to develop in children.

Increasing rates of obesity appear to be common to the process of industrialisation and have been linked with many factors, including a more sedentary lifestyle and diets high in fat and sugars and an abundance of food. (Gordon, Richard, 2000) The number of children suffering from obesity has increased dramatically since the mid 1980’s in the UK. However this is not just a UK problem but also a
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In a study with particularly strong external validity, Gorn and Goldberg (1982) controlled the advertising shown to 5- to 8-year-old children at a 2-week long camp. Some children saw commercials for fruit and fruit juice, while others viewed ads for candies and Kool-Aid, a sugar-sweetened drink. As expected, children’s actual food and drink choices during the camp were significantly influenced by the ads they viewed.

Advertising plays a role in expanding children's waistlines in three primary ways: 1) the types of products targeted at kids; 2) the influence of ads on children's food preferences; and 3) the extent to which these preferences actually impact children's food consumption. Studies have found that the vast majority of television ads targeted at children are for food products and services (Barcus, 1975). Of those ads, most are for sweets, sweetened cereals and fast-food restaurants. But do exposure to such ads translate into requests for those foods? The research indicates that it does. Ads for junk food and sweets have been found to influence children's short and long-term food preferences (Atkin and Gibson, 1978; Goldberg et al, 1978).

One of the most popular is McDonalds. McDonalds spend over two billion each year on advertising. The Golden Arches are more recognised than the Christian cross. Using collectable toys, television adverts,

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