Introduction:
Good morning everyone, my purpose here today is to show you the comparison between a modern and a vintage advertisement, I will show you the types of social classes that are being presented in theses adverts. These advertisements had been created in two very different era 's where their social classes are based on the same group but share different minds.
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Brand and product details:
The vintage advertisement was created in the 1950s by Phillip Morris his company was made in 1900 in London, England. Phillip Morris is a global cigarette and tobacco company, with products sold in over 200 countries. The modern advertisement was created by Smoke Free, an anti-smoking campaign made in the United Kingdom.
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Vintage: …show more content…
In this advertisement there is a famous actress that had been on many television shows that were family friendly. So in this case age is not been a boundary to its social group. A more detailed response of the target audience would be by using celebrity endorsement, the audience members of any of her shows would be part of the target audience because the audience members of any of her shows would be thinking that since she’s smoking I should smoke too. Another detailed response of the target audience would be people who might want to look rich as the advertisement is selling a “KING SIZE” carton of cigarettes. This advertisement is both advertising the actress and cigarette.
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Modern: Target audience:
The target audience of the modern advertisement is smokers and non-smokers. In this advertisement there is a cigarette that is part meat which is displeasing to the eye. The creators of this advert purposely placed this in so that people would be disgusted by cigarettes, resulting in less smokers.
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Vintage: Social groups and invited …show more content…
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Vintage: Colour representations and beliefs in era
The colour in this advertisement is very light, but on the bottom of the advertisement is some text saying “CALL FOR PHILLIP MORRIS” in bold red writing. This also attracts the audience 's eyes, the text is in bold because it is important for people to call them.
In this era it was believed that smoking was considered healthy, this is because we did not have the advanced technology that we have today. So we could not find out whether it was good to smoke or bad to smoke. It was also expected for women to be attractive this is why the actress in the advertisement was considered to be attractive.
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Modern: Colour representations and beliefs in era
There isn’t much colour in this advertisement but what draws the audience 's eyes is cigarette because it is placed in the centre and is in front of a black background, the background highlights the cigarette.
In this era we now know that smoking is bad for your health. And is now being frowned
Good morning everyone, my purpose here today is to show you the comparison between a modern and a vintage advertisement, I will show you the types of social classes that are being presented in theses adverts. These advertisements had been created in two very different era 's where their social classes are based on the same group but share different minds.
Next slide
Brand and product details:
The vintage advertisement was created in the 1950s by Phillip Morris his company was made in 1900 in London, England. Phillip Morris is a global cigarette and tobacco company, with products sold in over 200 countries. The modern advertisement was created by Smoke Free, an anti-smoking campaign made in the United Kingdom.
Next slide
Vintage: …show more content…
In this advertisement there is a famous actress that had been on many television shows that were family friendly. So in this case age is not been a boundary to its social group. A more detailed response of the target audience would be by using celebrity endorsement, the audience members of any of her shows would be part of the target audience because the audience members of any of her shows would be thinking that since she’s smoking I should smoke too. Another detailed response of the target audience would be people who might want to look rich as the advertisement is selling a “KING SIZE” carton of cigarettes. This advertisement is both advertising the actress and cigarette.
Next slide
Modern: Target audience:
The target audience of the modern advertisement is smokers and non-smokers. In this advertisement there is a cigarette that is part meat which is displeasing to the eye. The creators of this advert purposely placed this in so that people would be disgusted by cigarettes, resulting in less smokers.
Next slide
Vintage: Social groups and invited …show more content…
Next slide
Vintage: Colour representations and beliefs in era
The colour in this advertisement is very light, but on the bottom of the advertisement is some text saying “CALL FOR PHILLIP MORRIS” in bold red writing. This also attracts the audience 's eyes, the text is in bold because it is important for people to call them.
In this era it was believed that smoking was considered healthy, this is because we did not have the advanced technology that we have today. So we could not find out whether it was good to smoke or bad to smoke. It was also expected for women to be attractive this is why the actress in the advertisement was considered to be attractive.
Next slide
Modern: Colour representations and beliefs in era
There isn’t much colour in this advertisement but what draws the audience 's eyes is cigarette because it is placed in the centre and is in front of a black background, the background highlights the cigarette.
In this era we now know that smoking is bad for your health. And is now being frowned