Adidas Target Market Analysis

Decent Essays
Register to read the introduction… Marketing plans are formulated according to the target market, taking into account their demographics, demands and specific needs. The brand also integrates the target market and the market strategies. Managers understand brand equity in terms of the target market (Elliott & Percy, 2007). Brand claims are established strongly in the customers’ minds for each specific product, but the perceptions may vary according to variation in different segments of the market.

Adidas, as has already been described, started as a company manufacturing footwear for athletes/ sportspersons. Then it expanded to sports equipment and sports clothing. With time and increasing popularity of Adidas, it has also opened up to the general public. The three divisions of Adidas have therefore, developed as- Performance, Originals
…show more content…
The logo of Adidas came into being after three stripes were used on the designs of many shoes manufactured by the company. It was in 1948 that the three stripes were officially registered as the Adidas logo. The basic Adidas logo, to this day, comprises of just three slanting stripes and the brand name. However, as Adidas expanded into three divisions- Performance, Originals and Style, it developed new logos and experimented with different colours. The original logo was reserved for the performance division as performance and functionality were the original goals of Adidas products. A light blue flower logo was designed for original Adidas products and a grey ball for Adidas Style. However, care was taken to incorporate the original three stripes in all of these logos. It is this consistent use of three stripes that has maintained a strong brand identity for

Related Documents

  • Improved Essays

    Nike Oligopoly Analysis

    • 424 Words
    • 2 Pages

    Industry and the organization As part of this project, we have selected the consumer apparel and footwear industry, which is represented by Nike Inc. About the company Nike Inc. is an American multinational corporation that designs, develops and markets sports footwear, apparel and accessories under its brand name. The company was founded in the year 1964 as Blue Ribbon Inc. , but was then named as Nike Inc. in 1970. The company is listed on New York Stock Exchange, under the ticker symbol of ‘NKE’, and is headquartered in Beaverton, Oregon. The dominance of the company in the industry can be cited from the fact that its brand sign ‘SWOOSH’ is valued at $19 Billion.…

    • 424 Words
    • 2 Pages
    Improved Essays
  • Superior Essays

    Jordan and Adidas shoes have got various qualities in terms of brand, design, use, and composition. Jordan shoes are designed by Nike for the former basketball superstar Michael Jordan. Initially, they were specifically designed for athletes and basketball players but due to the competition, they are currently being considered as general footwear. Adidas shoes are manufactured for diverse purposes that include sports ware and general foot ware. Jordan shoe line has got high brand proposition and better shoe qualities than Adidas.…

    • 914 Words
    • 4 Pages
    Superior Essays
  • Decent Essays

    Nike Incorporation is the worlds leading sporting goods manufacturer. The company produces the sports goods all-inclusive: clothing, footwear, sports equipment and a lot more. The company headquartered in Beaverton, Oregon. Nike with its impressive performance impresses its founder; Bill Bowerman once said the sentence: "As long as you have a body, you are world athletes, and Nike will continue to develop grow."…

    • 219 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    Nike Swoosh

    • 1391 Words
    • 6 Pages

    Are you a swoosh addict or a stripe aficionado? In this case the power of the swoosh would have to come up on top. Nike’s sport research laboratory (NSRL) is a key factor in Nike’s success, This lab helps create new ideas on shoes, etc. It also gives them cutting edge because other companies don’t have these labs.…

    • 1391 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    One of the pivotal characteristics of a strong brand presence is the ability of the company to concoct an on-going and consistent marketing plan that builds credibility and trustworthiness of the company throughout all exchanges in the process (Luxton, Reid & Mavondo, 2015). The leading challenge for numerous companies is ensuring that the interactions with their customers portray a consistent message across multiple channels (Pophal, 2015). Lululemon Athletica, although not without its issues, has done an excellent job at providing a consistent message throughout its various marketing channels. Lululemon keeps the focus of an active lifestyle at the forefront of its campaigns from the design of their webpage to the appearance of their emails…

    • 252 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    Bill Bowerman Essay

    • 1079 Words
    • 5 Pages

    A small shoe company made by Bill Bowerman in 1966, but then renamed in 1978 has quickly transformed into one of the biggest American icons. Starting with just twelve hundred dollars in the bank, Nike has become an icon of not only America but of the shoe and clothing industries worldwide. When I think of buying equipment for any sport I immediately think of Nike and I believe that is what most people have come to their minds as well. Nike is popular everywhere and the highest of athletes as well as famous people always go for Nike.…

    • 1079 Words
    • 5 Pages
    Improved Essays
  • Superior Essays

    The company’s focus and vision is to first and foremost “serve the athlete” by providing superior products to the athletes. Nike, Inc. markets these products with intense focus on what an athlete desires, also a product that would suit the general population. The company recognizes that innovation will be what spurs the shift to sustainability. Nike, Inc. have developed three objectives that fall in line with their mission statement; Innovation to serve the athlete, innovation to grow the company and innovation to inspire the…

    • 1835 Words
    • 8 Pages
    Superior Essays
  • Superior Essays

    Environmental Sustainability of Nike, Inc. John Pisacreta, Will Roberts, and Michael Thomson Clark University Author Note This paper was prepared for Management 170: Managerial Communications for the fall Semester of 2015. Environmental Sustainability of Nike, Inc. Nike’s Reputation…

    • 1376 Words
    • 6 Pages
    Superior Essays
  • Great Essays

    They are offering a variety of choices and types to their products. Such as Nike have different sport shoes for men, women and children in different age group. This allows Nike sport shoe to focus on their market segments using different strategies through different appeals. It is design designed for 10-35 years old with no gender discrimination. The width of the products are including core products are basketball shoes and tennis shoes.…

    • 851 Words
    • 4 Pages
    Great Essays
  • Improved Essays

    Once the sports team manager lay down a particular kind of track shoes manufactured by Nike, the learner have no choice other than to purchase them as well as sports team can purchase the track shoes in a large number and deliver them to the members of the team. The "Just Do It" campaign allowed Nike to further increase its share of the North American domestic sport-shoe business from 18% to 43%, (from $877 million to $9.2 billion in worldwide sales) from 1988 to 1998.[3] In many Nike-related situations, "Just Do It" appears alongside the Nike tick logo, known as the Swoosh. You have to keep in mind that Nike is a sports brand, clothing,…

    • 884 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Revenue model used by Adidas There are few types of revenue model that can be used to gain a company’s revenue. Adidas Malaysia had applied 3 types of revenue model in order to increase their sales and revenue. These revenue model are Sales, Advertising and Affiliate. Adidas had put a lot of effort in order to increase their revenue though eCommerce. So, they have their own strategy to make it success in eCommerce.…

    • 705 Words
    • 3 Pages
    Improved Essays
  • Superior Essays

    A well-organized grouping of the 4 Ps (Product, Price, Place and Promotion) has led to Nike becoming a giant in the sports industry. Nike sells a number of sport products that include basketball, tennis, football, cricket, golf and so on. The product range suits all ages, people and both sexes, whether children or adult, male or female. In addition, customer can get not only sports equipments, but also apparels in the Nike shop. The products are produced by contracted factories; the majority of these factories are located in the Asia region in order to decrease the manufacturing…

    • 1913 Words
    • 8 Pages
    Superior Essays
  • Improved Essays

    It is one of the most important department in Adidas. Adidas has various type of projects, for example “The Original”, “Forever Sports” and “The Equipment”. “The Original” project offers 3 product segments: Re-introduced classical goods, Re-interpreted Adidas sport version, Re-designed based on older Adidas styles. While the “Forever Sports” project spotlights “sports performance” products that Adidas aims at fashion oriented customers. “The Equipment” project create multifunctional sports products.…

    • 748 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Marketing Strategy According to the analysis and evaluation of current Nike’s status in the market, the corporation is at maturity stage and the brand awareness of Jordan Brand is strong. In this stage, there are more rivals from new entrants and existent entries. Hence, to defend the market share and broadening product life cycle, Jordan Brand expects to establish channel differentiation and enhance its reputation to capture more loyalty consumers in the world. Product Strategy…

    • 1042 Words
    • 5 Pages
    Improved Essays
  • Brilliant Essays

    Toyota Case Study

    • 2390 Words
    • 10 Pages

    Throughout all these years, Toyota had built a strong image in Malaysian customers’ mind. Based on a comment by UMW Toyota (Local Distributor of Toyota Motor in Malaysia) president Kuah Kock Heng, he said that UMW Toyota had the biggest share of the non-national makes in 2009, selling 81,785 units. It outsold its nearest competitor by over 40,000 units. Although the mass recall crisis not affecting Malaysia’s consumers “UMW Toyota would like to emphasize that we have received confirmation from our principal, Toyota Motor Corp, Japan that all Toyota and Lexus models sold by UMW Toyota are not affected by this recall exercise,” a statement by UMW Toyota. However, Toyota’s mass recall crisis affects many of its constituencies.…

    • 2390 Words
    • 10 Pages
    Brilliant Essays