About Advertising Essay

1114 Words 5 Pages
About Advertising

Advertising is a form of selling. For thousands of years there have been individuals who have tried to persuade others to buy the food they have produced, the goods they have made or the services they can perform. The objective of any advertisement is to convince people that it is in their best interests to take the action the advertiser is recommending. The action may be to purchase a product, go to a showroom to try the product, use a service, vote for a political candidate, make a contribution or even join the Army. Like any sales person, the advertisement tries to persuade. The form of advertising in the following essay is based on magazine adverts.

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Similarly the target audience for an advert about football boots would be boys and young men who read football magazines. It might show a goal being scored, giving the impression that if you wore these particular boots you too would be successful and score goals. The advert would be found in football magazines, on television in the breaks of football match coverage or on boards around football grounds.

Advertisers use a variety of techniques to attract attention and make us notice the message they are trying to put across. They try to persuade in a way that is thought likely to work with the people they are aimed at- the target audience.

Advertisements don't always try to sell products, sometimes they are designed to give information, for example the recent advertising campaign to inform people about the symptoms and dangers of meningitis and the campaigns every year about dangers of drinking and driving.

Adverts can also be used in an attempt to change the way people think and behave, for example Greenpeace try to change our attitudes about the environment and charities like the RSPCA advertise to raise sympathy and ask for money to help them.

Adverts also have to be in the right place at the right time to reach the target audience. There is a variety of media to choose from.

The press is very important, magazines, newspapers etc. They have the advantage that

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