PESTLE ANALYSIS
Pestle analysis which sometimes is also referred to as PEST analysis is used as a tool by companies to track the environment they are operating in. It gives a bird eye view of the whole environment from the many different angles one wants to check and keep a track of while contemplating on a certain idea or a plan
POLITICAL: Guwhati tea factory had to be shut down due to threat and extortion it faced
ECONOMIC: There has been a hike in oil rates yet HUL maintains its profits and pricing power
SOCIAL: In 2009, SANKALP an initiative was taken by HUL managers to introduce health and hygiene drives in rural areas
TECHNOLOGICAL: During 1991, for the first time a soap bar was introduced by the company :-VIM bar and ODOPIC bar
LEGAL: …show more content…
brook bond sehatmand for lower middle class and TajMahal for upper middle class and the rich i.e. For its premium customers
PLACE
• CUTTING EDGE DISTRIBUTION NETWORK: At HUL distribution network is the key driving …show more content…
• 7000 stockists and direct coverage in over 1 million retail outlets across India
• RS NET : An IT powered system has been implemented to supply stocks to redistribution stockists on a continuous replenishment basis
PROMOTION
INNOVATIVE PROMOTIONAL CAMPAIGNS FOR LIPTON
• As the modern consumers are more fitness centric this company introduced new flavours like camomile , hibiscus and green tea
• Lipton yellow label tea announced the entry of its jigsaw puzzle for being the “world’s largest online collaborated jigsaw challenge” available on the online space
• Since the tea helps you clear your mind and remain sharp , the event was a promotional stratergy for the same
PROMOTIONAL CAMPAIGNS FOR TAJ MAHAL TEA
• 1990: HAZARON MEIN EK TEA was promoted using the baseline“ WahTaj”
• Brand ambassador :Tabla maestro Usaad Jakir hussain
• 2003 : baseline changed to “subse khaas taj ehsaas”
• 2006 : “wah wah Taj”
• Sample various teas in a tea tasting guide
• Learn the art of making a perfect cup
• Become a certified tea connoisseur
• Enjoy traditional tea time snacks
• Associated with “enlightened film society”-an association for the connoisseurs of
Pestle analysis which sometimes is also referred to as PEST analysis is used as a tool by companies to track the environment they are operating in. It gives a bird eye view of the whole environment from the many different angles one wants to check and keep a track of while contemplating on a certain idea or a plan
POLITICAL: Guwhati tea factory had to be shut down due to threat and extortion it faced
ECONOMIC: There has been a hike in oil rates yet HUL maintains its profits and pricing power
SOCIAL: In 2009, SANKALP an initiative was taken by HUL managers to introduce health and hygiene drives in rural areas
TECHNOLOGICAL: During 1991, for the first time a soap bar was introduced by the company :-VIM bar and ODOPIC bar
LEGAL: …show more content…
brook bond sehatmand for lower middle class and TajMahal for upper middle class and the rich i.e. For its premium customers
PLACE
• CUTTING EDGE DISTRIBUTION NETWORK: At HUL distribution network is the key driving …show more content…
• 7000 stockists and direct coverage in over 1 million retail outlets across India
• RS NET : An IT powered system has been implemented to supply stocks to redistribution stockists on a continuous replenishment basis
PROMOTION
INNOVATIVE PROMOTIONAL CAMPAIGNS FOR LIPTON
• As the modern consumers are more fitness centric this company introduced new flavours like camomile , hibiscus and green tea
• Lipton yellow label tea announced the entry of its jigsaw puzzle for being the “world’s largest online collaborated jigsaw challenge” available on the online space
• Since the tea helps you clear your mind and remain sharp , the event was a promotional stratergy for the same
PROMOTIONAL CAMPAIGNS FOR TAJ MAHAL TEA
• 1990: HAZARON MEIN EK TEA was promoted using the baseline“ WahTaj”
• Brand ambassador :Tabla maestro Usaad Jakir hussain
• 2003 : baseline changed to “subse khaas taj ehsaas”
• 2006 : “wah wah Taj”
• Sample various teas in a tea tasting guide
• Learn the art of making a perfect cup
• Become a certified tea connoisseur
• Enjoy traditional tea time snacks
• Associated with “enlightened film society”-an association for the connoisseurs of