A Business Plan for and Adventure Recreation Company Essay

9278 Words Nov 20th, 2010 38 Pages
Adventure IS our Name!
A Business Plan For
Unlimited Adventure Expeditions Table of Contents
1.0 UAE 1.1Objectives 1.2 Mission
2.0 Company Summary 2.1 Company Ownership 2.2 Start-up Summary 2.3 Services and Products
4.0 Market Analysis Summary 4.1 Market Segmentation 4.2Market Segmentation 4.3
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We will provide a luxury service with prestige value. Our prices will be out of reach for the majority of adventure travelers. Service will be priced based upon luxury competitor prices and the value added of our offering. Providers that offer luxury services similar to ours do so at similar prices. We are competitively priced in the luxury market. Because we appeal to a smaller market, volume will be limited. However, we will be able to capture a higher gross profit margin.

1.1 Objectives
Unlimited Adventure Excursions’ objectives for the first three years of operation include: * To create a service-based company who’s #1 mission is exceeding customers' expectations. * Capturing 25% market share of the high-end hard-adventure travel space. * To develop a sustainable, profitable business. * To achieve a 35% return rate of customers within the first three years.
1.2 Mission
Unlimited Adventure Excursion’s mission is to provide customers with the highest quality outdoor adventure. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place.
2.0 Company Summary
Unlimited Adventure Excursions, located in Eugene, OR will offer

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