Zark's Burger Case Study

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PROMOTION Flyers

Word of mouth

Social Media (Facebook, Instagram, etc) -Can be sent to many potential consumers in a few minutes

-Spreading of word of mouth ensure a lot of possible costumers in the future.

-Generates a lot of likers and reviewers that possibly wants to taste the burgers. -Some people will just throw the flyers, making the flyers useless

-The spreading of word of mouth takes time

-Possible they only like the product but would not be an actual customer
PLACE Convenience The physical store of zark’s burger is very large and people can take time to eat their burgers Due to heavy flooding of people possibly that the place might be cramped.
PRICE Minor League:
KING JAMES TOMAHAWK - 110php

STRIKEOUT – 120php
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-due to the fact that taste of the patty is bland and people will get easily fed up with this burger.

-due to the fact that taste of the patty is bland and people will get easily fed up with this burger.

-due to the fact that taste of the patty is bland and people will get easily fed up with this burger.

-due to the fact that taste of the patty is bland and people will get easily fed up with this burger.

-due to the fact that taste of the patty is bland and people will get easily fed up with this burger.

-due to the fact that taste of the patty is bland and people will get easily fed up with this burger.

-due to the fact that taste of the patty is bland and people will get easily fed up with this burger.

-due to the fact that taste of the patty is bland and people will get easily fed up with this burger.

-due to the fact that taste of the patty is bland and people will get easily fed up with this burger.

-due to the fact that taste of the patty is bland and people will get easily fed up with this burger.

Vanitea Beans Café Offerings Strengths Weaknesses
Product Frappes and Milkshakes
Regular Frappes
Caramel
Taro
Mocha
Regular Milkshakes
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Targets mostly female consumers as implied by its appearance for the regular frappes and milkshakes and to some of the male consumers for the premium drinks.

-the spaghetti sauce is well seasoned that the customers enjoyed making it one of its best selling plate

-the creamy sauce texture meets the expected quality

-One among the favorite dishes in the café. The dish has a delicious cheesy tomato taste.

-The ground meat and melted cheese compliments the fries

-The platter suits best as a finger food.

-platter best suited in a party of 4 or more persons

-a platter best suited in a party of 4 or more persons.

-drink composed of whipped cream, small chocolate chips, and hershey’s chocolate syrup

-a drink frequently ordered due to the nuttela spread added in it

-the chocolate & the banana flavor compliments with each other quite

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