Zark's Burger Target Market

Improved Essays
PROMOTION Flyers

Word of mouth

Social Media (Facebook, Instagram, etc) -Can be sent to many potential consumers in a few minutes

-Spreading of word of mouth ensure a lot of possible costumers in the future.

-Generates a lot of likers and reviewers that possibly wants to taste the burgers. -Some people will just throw the flyers, making the flyers useless

-The spreading of word of mouth takes time

-Possible they only like the product but would not be an actual customer
PLACE Convenience The physical store of zark’s burger is very large and people can take time to eat their burgers Due to heavy flooding of people possibly that the place might be cramped.
PRICE Minor League:
KING JAMES TOMAHAWK - 110php

STRIKEOUT – 120php
…show more content…
Targets mostly female consumers as implied by its appearance for the regular frappes and milkshakes and to some of the male consumers for the premium drinks.

-the spaghetti sauce is well seasoned that the customers enjoyed making it one of its best selling plate

-the creamy sauce texture meets the expected quality

-One among the favorite dishes in the café. The dish has a delicious cheesy tomato taste.

-The ground meat and melted cheese compliments the fries

-The platter suits best as a finger food.

-platter best suited in a party of 4 or more persons

-a platter best suited in a party of 4 or more persons.

-drink composed of whipped cream, small chocolate chips, and hershey’s chocolate syrup

-a drink frequently ordered due to the nuttela spread added in it

-the chocolate & the banana flavor compliments with each other quite well.

-a dessert drink that goes with biscuits

-a chocolate drink with cookies as toppings. Enjoyed mostly by teens

-a chocolate drink enjoyed by many due to the mixture of every chocolate available in the store

-1pc breaded chicken. Breading similar to that of chicken joy.

-2pcs breaded chicken w/ breading similar to that of chicken
…show more content…
-an all-day breakfast meal served with 4 slices of spam and 2 fried egg

- a good combination of all-day breakfast Filipino favorite

-1pc chicken meal served with spaghetti. Popular among children.
-The drinks are sometimes too sweet.
-Some of the customers only prefer the tall and grande size.
-If one is not very fond of sweet beverages, it is not enjoyable.
-The venti size is not easily consumed due to its volume leading to left overs.

-not all of the toppings are consumed.

-the pasta strings are sometimes starchy.

-the cream sauce is a bit normal in taste and appeals only to few people

-Sometimes the dish is not properly re-heated. And since it is re-heated, it is prone to diminish its quality

-the way the ground meat is cooked doesn’t compliment with the fries.

-sometimes it is too oily and some of the chips are very hard

-too many servings may lead to the umai effect.
The butter finger does not compliment with the salty taste of the fries and nachos

-venti sizes are sometimes not fully consumed

-The vanilla is overwhelmed by the flavor of the nuttella

-sometimes the banana added to the drink is a bit over ripe.

-too

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