Zara Essay

7482 Words Feb 26th, 2014 30 Pages
ZARA

COMPANY PROFILE

Zara is a Spanish clothing and accessories retailer based in Arteixo, Galicia, and founded in 1975 byAmancio Ortega and Rosalía Mera. It is the flagship chain store of the Inditex group, The world's largest apparel retailer, the fashion group also owns brands such as Massimo Dutti, Pull and Bear, Uterqüe, Stradivarius and Bershka.
It is claimed that Zara needs just two weeks to develop a new product and get it to stores, compared to the six-month industry average, and launches around 10,000 new designs each year. Zara has resisted the industry-wide trend towards transferring fast fashion production to low-cost countries. Perhaps its most unusual strategy was its policy of zero advertising; the company preferred
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The company based its improvements in the use of information technologies and using groups of designers instead of individuals.[6]
In 1980, the company started its international expansion through Porto, Portugal. In 1989 it entered the United States and in 1990 France.
This international expansion was increased in the 1990s, with Mexico (1992), Greece (1994), Belgium and Sweden (1994), etc. until reaching its current presence in over 73 countries.
Zara stores are company-owned, except where local legislation forbids foreigner-owned businesses; In those cases, Zara franchises the stores.

PRODUCT AND SERVICES

* “Creativity and quality design together with a rapid response to market demands”

* Mainly focused on clothing but spreading its activity in homeware and related items

* From grandmother to grand-daughter, a catalog for everyone

* Zara stores have men's clothing and women's clothing, each of these subdivided in Lower Garment, Upper Garment, Shoes, Cosmetics and Complements, as well as children's clothing (Zara Kids). Currently their sizing on women's clothing goes to a US size 12 or a UK size 14 .

NEW PRODUCT

* A new kind of t-shirt that fits both men and women

Basic Details:

* Material: specially treated cotton that moves moisture away from your skin.

* Design: special

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