Zappos. Com: Business Analysis

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Introduction:
Zappos is an online store launched by Nick Swinmurn in 1999 offering footwear at bargain prices. Zappos has a consistent history of leveraging the inherent strengths in information technology to its advantages and create customer value at the same time.
Some of the core values at Zappos are Delivering WOW service, Embrace and drive change, Build open and honest relationships with communication, Retain customer through building customer loyalty etc (Hsieh, 2011).
The main purpose of Zappos.com is to relentlessly focus on customer service first, which is all about making customers happy and then over time put more and more emphasis on company culture, which is all about making employees happy (Hsieh, 2010)

1) The great customer service at Zappos increases costs …show more content…
References
Sullivan, J. (2014). Examining Zappos’s ‘No Job Postings’ Recruiting Approach - Innovation or Craziness?. Retrieved from http://www.ere.net/2014/06/02/examining-zapposs-no- job-postings-recruiting-approach-innovation-or-craziness/
Postma,J. , Agarwal, S. & Mohal, M. (2013). 7 Key Factors Driving the Offshoring of Services. Retrieved from http://www.industryweek.com/supplier-relationships/7-key-factors- driving-offshoring-services
Roggio, A. (2011). The Zappos Effect: 5 Great Customer Service Ideas for Smaller Businesses. Retrieved from http://www.practicalecommerce.com/articles/2662-The-Zappos-Effect-5- Great-Customer-Service-Ideas-for-Smaller-Businesses
Hsieh, T. (2010). How Zappos Infuses Culture Using Core Values. Retrieved from https://hbr.org/2010/05/how-zappos-infuses-culture-using-core-values
Hsieh, T. (2011). Zappos: Delivering Happiness to Stakeholders. Retrieved from

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