Zalora Retail Marketing Essay

937 Words Nov 7th, 2012 4 Pages
Question 1
(a) Brands and Products
Zalora carries ranges from prices as low as $15 to brands that are more of high end or luxury styles. The brands that they carries exceeds over eight hundred various brands and they are being classified clearly into the various wide category such as women, men and children and they are further being classified into the various apparels types so that it is easier for their consumers to choose the products that they want to purchase. It enhances the simplicity of shopping and makes shopping easier.
The probability of their success depending on the brands and products is high as they have various brands that are exclusive and not available in major shopping malls such as Feiyue which is popular with
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The items that Zalora offers that are of a higher price range are leather products such as python skin clutch bag and alligator leather bags. These will attract consumers with needs such as exclusivity even though the pricing may be steeper than regular bags offered in other websites or market.
(d) Level of consumer service
As online boutiques are different from shopping in a physical store as the consumer largely depend on photos and measurements to decide on their purchase, consumer services are important to the online boutique. In Zalora’s website, they have included five areas in their customer service section in their boutique.
The sections that are included would be contact information of the company, frequently asked questions, size measurements, shipping details as well as fashion glossary.
Zalora had done well in this aspect as all the information provided in the various segment are detailed and specific. An example would be in the size measurements, there are pictorial guides as well as illustrations accompanying the photos. It helps consumers to minimise the confusion over what sizes they should buy and decreases the disappointment upon receiving the product if the product is not the size that the consumer wants.
They have also included a section which is fashion glossary that many other online boutiques do not have. It helps consumers understand the products better as it explains the various terms or materials of the product sold in the boutique. It

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