Figure 2-4: Sources used by net type, winning the ZMOT, page 17. Google Inc 2011, by Jim Lecinski.
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ZMOT almost all around us
Based on what the people has said, know what really cares, is the ZMOT, that is why the Wall Street Journal said that what the people is going to buy, decides it at home:
“It’s well known that consumers research expensive products like electronics online, but coming out of the recession, consumers are more scrupulous about researching their everyday products such as diapers and detergent, too.
More than a fifth of them also research food and beverages, nearly a third research pet products and 39% research baby products.”
Nowadays, “talking to shoppers today about their path to purchase, as I do, and you’ll get …show more content…
ZMOT, is what now changed the mode: In the past the people was taking care of how the product was going to look like, forgetting that people know is different, the rulebook has come to a new one, and we need to use whole the tools in order to undertake the pursue of new clients, who now are smarter and more informed.
Winning the ZMOT is what we want to do: Winning the ZMOT we are able to have a satisfied client, and having that, we could assume he is going to review it in his social network, then someone will see it, and perhaps this new subject is going to feel atracted to the product, buy it, and he might be doing a new review wen he already try a product.
Which are the ZMOT for IT?: As students of IT, this is such a great opportunity of focus on, owing to our career is totaly oriented to this path, and following this new trend, and including it in our ADN, we, obiously, are going to be successfully competitors in a real world of
.
ZMOT almost all around us
Based on what the people has said, know what really cares, is the ZMOT, that is why the Wall Street Journal said that what the people is going to buy, decides it at home:
“It’s well known that consumers research expensive products like electronics online, but coming out of the recession, consumers are more scrupulous about researching their everyday products such as diapers and detergent, too.
More than a fifth of them also research food and beverages, nearly a third research pet products and 39% research baby products.”
Nowadays, “talking to shoppers today about their path to purchase, as I do, and you’ll get …show more content…
ZMOT, is what now changed the mode: In the past the people was taking care of how the product was going to look like, forgetting that people know is different, the rulebook has come to a new one, and we need to use whole the tools in order to undertake the pursue of new clients, who now are smarter and more informed.
Winning the ZMOT is what we want to do: Winning the ZMOT we are able to have a satisfied client, and having that, we could assume he is going to review it in his social network, then someone will see it, and perhaps this new subject is going to feel atracted to the product, buy it, and he might be doing a new review wen he already try a product.
Which are the ZMOT for IT?: As students of IT, this is such a great opportunity of focus on, owing to our career is totaly oriented to this path, and following this new trend, and including it in our ADN, we, obiously, are going to be successfully competitors in a real world of