Yunnan Luck Air Case Study Essay

1737 Words Apr 27th, 2014 7 Pages
1. What are Yunnan Lucky Air’s best options?
Luck Air had a great business model, and that was to follow the same model as Southwest Airlines in the United States. Because Luck Air is considered a domestic airline in China they operate on a small scale compared to major competitors and so it made economical sense to offer low-cost, high-efficiency to their customers. In 2007 Lucky Air was able to more than double the amount of passengers from the year before by using a low-cost tactic. However other airlines have also caught on to offering low-cost fares for domestic routes to their passengers. With more competitors Lucky Air has decided to look at the possibility of taking a risk and to focus on e-commerce. Backed by their parent
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Laudon, K. C., & Traver, C. G. (2013). E-Commerce (9th ed.). Upper Saddle River, NJ: Pearson Education.

Berenguer, I., Shijun, C., Liang, L., Jing, L., & Wang, N. (2008). E-commerce at Yunnan
Lucky Air. Massachusetts Institute of Technology. Retrieved from https://mitsloan.mit.edu/LearningEdge/CaseDocs/08-076%20Ecommerce%20at%20Yunnan%20Lucky%20Air%20-%20Lehrich.pdf

Yang, S. (2001, April 24). E-Commerce in Airline Business [PDF]. Retrieved from
http://www.docunator.com/bigdata/1/1367184589_366898c0a3/unpan001219.pdf

HNA's Lucky Air seeks permission to expand out of domestic China market to HK/Taiwan/Macau. (2013,
May 22). Retrieved March 18, 2014, from CAPA Center For Aviation website:
http://centreforaviation.com/analysis/
hnas-lucky-air-seeks-permission-to-expand-out-of-domestic-china-market-to-hktaiwanmacau-110350

2. What factors should its executive team consider?
* In 2007 there were many factors that Lucky Air’s executive needed to consider. Since Lucky Air operates in China there are government fess and…

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