YouTube has revolutionized the art of movie making in the last few years. Where once someone needed complex equipment, industry access, and specialized skills, now one can go to the nearest tech store and be ready to film in minutes. Thanks to the accessibility YouTube and other sites grant individuals, the internet has become obsessed with creating representations of individuals’ daily lives. Take a look at any blog, gaming, or art channel, and one sees this trend. This trend embodies the thoughts Benjamin had on technical reproductions in his essay. YouTube showcases Benjamin’s idea of new technologies leading to a redefining of individuals’ perspective on art. This perspective leads to the abolishment of the ritualistic aspects of film.
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It is important to note that charity has not changed fundamentally over the decades they still require both large-scale and small-scale support. The IBC was an effort to raise money to fight ALS, a lethal disease. The challenge is entrenched in the YouTube form as the movement gained momentum because of people posting videos of their challenge experience. In general, the response exemplifies Benjamin’s “political” focus that comes with new technology (1057). YouTube’s influence on the movement is not only seen in the use of videos flash bang but also in how people discussed the phenomenon. A news story covering the aftermath of the IBC continually referred to the general public as participants in the movement seen in their expression of “people” as the major contributes (Wolff-Man). On the other hand, March of Dimes, a similar movement, addresses the population as reflecting the “popularity” of their movement removing their influence in its execution (Rose). A similar trend can be seen in how each refers to the movements’ progress. IBC is a “phenomenon” that “spreads” which allows everyone to take part in the credit (Wolff-Man). March of Dimes is the outcome of “staffers” and specific people who “build” the movement, limiting the credit (Rose). IBC refers to a general mass movement that moves outward encompassing everyone. …show more content…
The organization commented that they had a huge success rate when it came to raising money, but people were not actually getting involved in the issue. The leader explained, “many of the donors were flash-in-the-pan” (Wolff-Mann). YouTube perspective leads people to experience a diffusion of responsibility. Once they had contributed their little piece to the IBC video they move on to other videos and causes. The abandonment of the movement is markedly different than the March of Dimes’ experience where they reflected on their website the “years” of effort individuals contributed (Rose). The individual fully gives their time and effort over to the battle. This is the movie perspective of the specialized individual who contributes mouths of work to produce an art piece for the masses to experience. In this, one can see the way YouTube has redefined what it means to enact a large scale
It is important to note that charity has not changed fundamentally over the decades they still require both large-scale and small-scale support. The IBC was an effort to raise money to fight ALS, a lethal disease. The challenge is entrenched in the YouTube form as the movement gained momentum because of people posting videos of their challenge experience. In general, the response exemplifies Benjamin’s “political” focus that comes with new technology (1057). YouTube’s influence on the movement is not only seen in the use of videos flash bang but also in how people discussed the phenomenon. A news story covering the aftermath of the IBC continually referred to the general public as participants in the movement seen in their expression of “people” as the major contributes (Wolff-Man). On the other hand, March of Dimes, a similar movement, addresses the population as reflecting the “popularity” of their movement removing their influence in its execution (Rose). A similar trend can be seen in how each refers to the movements’ progress. IBC is a “phenomenon” that “spreads” which allows everyone to take part in the credit (Wolff-Man). March of Dimes is the outcome of “staffers” and specific people who “build” the movement, limiting the credit (Rose). IBC refers to a general mass movement that moves outward encompassing everyone. …show more content…
The organization commented that they had a huge success rate when it came to raising money, but people were not actually getting involved in the issue. The leader explained, “many of the donors were flash-in-the-pan” (Wolff-Mann). YouTube perspective leads people to experience a diffusion of responsibility. Once they had contributed their little piece to the IBC video they move on to other videos and causes. The abandonment of the movement is markedly different than the March of Dimes’ experience where they reflected on their website the “years” of effort individuals contributed (Rose). The individual fully gives their time and effort over to the battle. This is the movie perspective of the specialized individual who contributes mouths of work to produce an art piece for the masses to experience. In this, one can see the way YouTube has redefined what it means to enact a large scale