Portrayal Of Young Women In Advertising

837 Words 4 Pages
In 20th Century, beautiful young women became a commercialization in an advertisement, mass media. Because all the companies are trying hard to find how to motivate consumer responses to meet the advertising intention, search for an effective advertising method to persuade consumers. However, it is not easy to find out an absolute method or means. The top priority of advertising is to relay message effectively, so companies use attractive young women to portray many different ways. As a young woman, I am interesting how young women portrayed on advertisement.
The way women have been portrayed in advertising has changed for several decades, and changed the way society views women. I think an advertisement is always influenced by social background,
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We easily find beautiful women in mass media. The women are selling sex then product in advertisemen. An advertisers like to use images they believe will help to make their product sell, so many images to include things such as making the product look like it works far better than its competitors’ and everyone being generally happy about using whatever the product may be; also an advertising needs to attract consumers ' attention in any method, so many types of advertisement make provocative expressions. One of such expressions is body exposure. An advertiser believes that the best way to express femininity, and attract consumers are body exposure. Then does sex actually sell? According to Advertising Expert Paul Suggett, popular men’s magazines like Maxim and FHM have experimented often with their covers. Overwhelmingly, when a sexy, semi-naked woman appears on the cover, it outperforms an image of a male star, even if that star is someone men want to read …show more content…
For example, on YouTube channel “BuzzFeedYellowd” women reviewed sexy football commercials. A necked woman was walking around farmers market. Her hips and breast were hidden from two fruits. Women think that this ad is for body product or snacks, but it was Carl’s JR hamburger ad. On the other ad, the bodies of man and woman were shiny so women think this ad is for the body oil, escort service, or gym, but it was sketchers advertisement. On the other ad, a beautiful woman were wearing her dress with her mouth open slightly and wearing her tights sexily. All women were guessing that this ad is for jewelry, but it was flower delivery service. Lots of flowers were in the background. One woman said that she was so focused on her underwear. This is unrealistic. Who wears formal black dresses with tights and deliver

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