According to Martin Lindstrom in “You Love Your iPhone. Literally.” he mentions how people characterize the intense consumer’s devotion to the iPhone as an addiction. First, Lindstrom supports his opinion by pointing out a recent experiment that neuroimaging technology suggested that drug related terms such as “addiction” or “fix” aren’t accurate words we should use to describe our most cherished personal relationships. With functional magnetic resonance imaging tests his team saw that the activity in the brain when exposed to Apple, Harley-Davidson and religious images had the same reaction. Showing that the proper way to describe consumer’s devotion to iPhones is “love”. Then, Lindstrom says that it appears that new generations are aware
