When initially looking at the ad, your eyes are drawn to the bold and underlined “Try Vegan.” As you continue your gaze, most would see the giant, innocent baby piglet right in the center. There is a quote on the top of the page in white that states “You Can Live Without Those Ribs, I Can’t: Try Vegan.”. Advertising effectiveness relies on how well a company 's advertising accomplishes their intended goal.
PETA released this clever ad in hopes to raise awareness to the fact that the ribs we eat come from killing baby pigs. The organization wants the public to make an emotional connection with the pig and in the end feel sorry for eating ribs. Currently in society, people rely more on emotions rather than information, to make everyday decisions, …show more content…
The public’s eye is drawn to the pig since it is the biggest and in the center. There are words above the image that help to balance the ad out. The piglet is cute so the viewer immediately forms an emotional bond with the piglet but does not necessarily piece together the relevance of quote and the pig. After thought, not initially, the viewer interprets the message PETA was set out to portray. Having the pig be the center of attention is what draws the viewer in and helps them form the slight emotional connection, but does not incite the deep meaning behind the ad. Positioning the quote above the pig, however, helps balance out the ad but does not play a vital role in getting the message across either. The ad lacks any repetition as well. The advertisement is very straightforward and does not contain a lot of extra details that could possibly distract the viewer from the bigger picture of the ad. The design team for the ad incorporated the element contrast into the ad to help grabbing the viewer’s attention. The piglet appears to be leaping off the page which is interesting and catches the viewer’s eye. Also having the words “Try Vegan” underlined and not set in white like the above words draws the viewer attention to that after seeing the piglet. These words and images are strategically placed by the design team to guide the viewer’s eye throughout the ad. It seems that the main goal of this advertisement apart from the deeper meaning, was to include an attention grabber so the viewer is intrigued by the ad and leaves them curious about the
PETA released this clever ad in hopes to raise awareness to the fact that the ribs we eat come from killing baby pigs. The organization wants the public to make an emotional connection with the pig and in the end feel sorry for eating ribs. Currently in society, people rely more on emotions rather than information, to make everyday decisions, …show more content…
The public’s eye is drawn to the pig since it is the biggest and in the center. There are words above the image that help to balance the ad out. The piglet is cute so the viewer immediately forms an emotional bond with the piglet but does not necessarily piece together the relevance of quote and the pig. After thought, not initially, the viewer interprets the message PETA was set out to portray. Having the pig be the center of attention is what draws the viewer in and helps them form the slight emotional connection, but does not incite the deep meaning behind the ad. Positioning the quote above the pig, however, helps balance out the ad but does not play a vital role in getting the message across either. The ad lacks any repetition as well. The advertisement is very straightforward and does not contain a lot of extra details that could possibly distract the viewer from the bigger picture of the ad. The design team for the ad incorporated the element contrast into the ad to help grabbing the viewer’s attention. The piglet appears to be leaping off the page which is interesting and catches the viewer’s eye. Also having the words “Try Vegan” underlined and not set in white like the above words draws the viewer attention to that after seeing the piglet. These words and images are strategically placed by the design team to guide the viewer’s eye throughout the ad. It seems that the main goal of this advertisement apart from the deeper meaning, was to include an attention grabber so the viewer is intrigued by the ad and leaves them curious about the