Yamamoto’s birth might be the emerging of the Y’s labels. He was born in the Shinjuku area of Tokyo in 1943, to a seamstress mother - a war widow.
He had no memories of his father. His father was one of the millions of men who was forced to fight during the World War II. In the 1989 documentary film, Notebook on Cities and Clothes, Yamamoto mentioned before that his father went against his will.
They held a funeral for his father when he was in elementary in spite of none of his remains had been returned to them. It was …show more content…
He had studied the great masters of couture at school - Dior, Balenciaga, Chanel - and suddenly it all seemed irrelevant.
Yamamoto decided to come back Japan and helped his mother with her shop’s business by taking orders and measurement of the customer’s.Kabukicho, Shinjuku was where Yohji came back to help out his mmother’s little shop at. It was a place overflowing with women whose job was to titillate male customers, much to Yamamoto’s annoyance. There were all kind of customers - doll-like, sexy, feminine, gorgeous, and he hated it. Bitches, he criticised during an interview withMatthew Donaldson when women asked their partners to pay instead.
When he was taking measurements and helping woman for fitting, the idea of creating mannish outfit for women conjured in his mind. Who had had foresee that this eventually became the voice and signature of Yohji Yamamoto. The spark and thoughts actually came in a way of rejecting to create those cute, doll-like women that some men so adore.Yohji Yamamoto launched his eponymous label in 1972 in Tokyo, at that time he was 29 years