MARKET ANALYSIS OF YUM! BRAND
QIANG DANG
COMM-3113-01
DR.LARRY JURNEY
04.12.2017
_
CONTENTS
I. MARKET ANALYSIS OF YUM! …………………………….1
II. CONTENTS…………………………………………………….2
III. EXECUTIVE SUMMARY……………………………………...3
IV. INTRODUCTION……………………………………………….5
V. BACKGROUND………………………………………………..6
VI. CRITERIA……………………………………………………….10
VII. STRENGTH AND WEAKNESS………………………………11
VIII. CONCLUSION…………………………………………………..13
IX. BIBLIOGRAPHY……………………………………………….14 EXECUTIVE SUMMARY
Today's Yum! Brand is becoming increasingly competitive domestically and internationally. Its mission is to build the world's most loved, trusted and fastest growing restaurant brands. Yum! Brand is developing KFC, Pizza Hut and Taco Bell as iconic, characteristic and significant …show more content…
Brands Inc.; the company acquires Long John Silver's and A&W All-American Food Restaurants.
2003: Yum! Leaped Wing Street as a hybrid combo unit with an existing Pizza Hut franchise.
2011: Yum! Declared its goals to strip itself of its Long John Silver's and A&W brands to focus on its core brands of KFC, Pizza Hut, and Taco Bell.
2013: Some KFC places in China supplied chicken discovered to include "excess levels of chemical residue". Yum! Has lost 6% of sales from promotional in China.
Stock Price
Yum! Brand's stock price remains around 64 in this week as shown in the graph, it is
64.03 today April 12, 2017. And it is 52 weeks stock data shown as the second graph. As of April 12, 2017, Yum Brands Company's share price is $64.03. Yum Brands Inc's past 12 months earning per share was $4.06. Thus, Yum Brands Company's price to earning ratio for today is 15.77. _
CRITERIA
ο Salary: The standard Pizza Hut Marketing Manager salary is $115,885. Marketing Manager salaries at Pizza Hut can range from $94,941-$138,544. This estimate primarily based upon seven-pizza Hut selling Manager remuneration report(s) provided by staff or calculable based upon applied mathematics …show more content…
o Its management team owned by the Yum Brand is incredibly abundant sturdy that leads the corporate to the higher opportunities. o The product and services that area unit made and served by the corporate area unit of excellent quality. o The company that leads the whole to the sturdy market shares experiences sturdy money position. o For the sturdy brand and recognition, the corporate organizes the promoting campaigns. ο Weaknesses: o The issue of analysis and development is incredibly weak within the company that leads because of the weakness for the corporate. o Some of the days the interior disputes come back up between the workers of the corporate that results as misdirection. o The services provided to the shoppers by the corporate aren't applicable for the institution. o The offer chain of the whole to the shoppers is incredibly weak. o There isn't any innovative material found within the yum brands as for the enhancements.
_
QIANG DANG
COMM-3113-01
DR.LARRY JURNEY
04.12.2017
_
CONTENTS
I. MARKET ANALYSIS OF YUM! …………………………….1
II. CONTENTS…………………………………………………….2
III. EXECUTIVE SUMMARY……………………………………...3
IV. INTRODUCTION……………………………………………….5
V. BACKGROUND………………………………………………..6
VI. CRITERIA……………………………………………………….10
VII. STRENGTH AND WEAKNESS………………………………11
VIII. CONCLUSION…………………………………………………..13
IX. BIBLIOGRAPHY……………………………………………….14 EXECUTIVE SUMMARY
Today's Yum! Brand is becoming increasingly competitive domestically and internationally. Its mission is to build the world's most loved, trusted and fastest growing restaurant brands. Yum! Brand is developing KFC, Pizza Hut and Taco Bell as iconic, characteristic and significant …show more content…
Brands Inc.; the company acquires Long John Silver's and A&W All-American Food Restaurants.
2003: Yum! Leaped Wing Street as a hybrid combo unit with an existing Pizza Hut franchise.
2011: Yum! Declared its goals to strip itself of its Long John Silver's and A&W brands to focus on its core brands of KFC, Pizza Hut, and Taco Bell.
2013: Some KFC places in China supplied chicken discovered to include "excess levels of chemical residue". Yum! Has lost 6% of sales from promotional in China.
Stock Price
Yum! Brand's stock price remains around 64 in this week as shown in the graph, it is
64.03 today April 12, 2017. And it is 52 weeks stock data shown as the second graph. As of April 12, 2017, Yum Brands Company's share price is $64.03. Yum Brands Inc's past 12 months earning per share was $4.06. Thus, Yum Brands Company's price to earning ratio for today is 15.77. _
CRITERIA
ο Salary: The standard Pizza Hut Marketing Manager salary is $115,885. Marketing Manager salaries at Pizza Hut can range from $94,941-$138,544. This estimate primarily based upon seven-pizza Hut selling Manager remuneration report(s) provided by staff or calculable based upon applied mathematics …show more content…
o Its management team owned by the Yum Brand is incredibly abundant sturdy that leads the corporate to the higher opportunities. o The product and services that area unit made and served by the corporate area unit of excellent quality. o The company that leads the whole to the sturdy market shares experiences sturdy money position. o For the sturdy brand and recognition, the corporate organizes the promoting campaigns. ο Weaknesses: o The issue of analysis and development is incredibly weak within the company that leads because of the weakness for the corporate. o Some of the days the interior disputes come back up between the workers of the corporate that results as misdirection. o The services provided to the shoppers by the corporate aren't applicable for the institution. o The offer chain of the whole to the shoppers is incredibly weak. o There isn't any innovative material found within the yum brands as for the enhancements.
_