Yankee Fork And Hoe Company Summary

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Yankee Fork and Hoe Company have an informal method of forecasting. First, marketing determines the forecast for the next upcoming month by meeting with managers from the sales regions. In these meeting they go over the previous demand, economic changes, and shortages they experienced. Through these meetings the marketing manager develops a forecast for the upcoming year, and then passes it onto production. It appears there is a lack of quantitative information being used in the decision making process. It appears the marketing manager is going off of previous issues they had, there is zero mathematical technique to their forecasting methods. A possible solution to this issue is implementing a quantitative forecasting method. Looking at the

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