This research looks The Undercover episode for The Yankee Candle Company and analyses the communication techniques used within the show and then offers suggestions of techniques that could be used to help better communication within the company. Communication plays a key role in the success of a company. Employees must be able to display the core beliefs of the company through their day-to-day interaction and they must also be able to relate to the wants and needs of customers. Employers should also be able to relate to the wants and needs of their employees. This research will first look at the history of the company and CEO Harlan Kent. We will then break down the communication used within the show and look for areas that need approving.
