Yamani Angle Sdn Bhd Case Study

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CHAPTER 1
INTRODUCTION OF ORGANIZATION
1.1 Background of Yamani Angle Sdn Bhd
Yamani Angle Sdn Bhd a private organization that majoring in publishing was established in 28 November 2008. Yamani Angle Sdn Bhd was lead by the Director of Publications, En Fahizul Bin Haji Dahlan who has experience and knowledge in the field of publishing for more 10 years. In addition, Yamani Angle Sdn Bhd moves forward because of the skilled and dedicated staff. Yamani Angle Sdn Bhd believes its involvement in the publishing industry can add more books in the market. Yamani Angle Sdn Bhd publishes various books such as motivation, history, novels, children's books, religious and etc. The organization is located at 2-111, Jalan Prima SG 3/2Prima Sri Gombak 68100
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Therefore, Yamani Angle Sdn Bhd are concerning on instill the reading habit among Malaysians as it is in line with the objectives of the National Book Policy and Vision …show more content…
The client’s charter was created by the Yamani Angle Sdn Bhd in order to create better services to the client and also to become as the guideline to the staff to work in effective and efficient ways.
Firstly, the Marketing and Sales Department can be regard as the any activity that is carried out with the specific purpose about the quality or value in order to promote or sell service and product. Marketing can be one of the ways to announce the availability of service, idea or brand. So, the client’s charter of Marketing and Sales Department in Yamani Angle Sdn Bhd is by listening to the customer needs. Yamani Angle Sdn Bhd believes it is necessary for the organization to get closer to the clients and listen in order to know and find out the needs they are demanding. Furthermore, the Marketing Department in Yamani Angle Sdn Bhd takes necessary actions in dealing with the customer needs. The organization prefers to receive the feedback from the customer by making the survey internal and external of the organization. In the form of internal customer feedback, Yamani Angle Sdn Bhd will capture and collect the information from the sales team and create better marketing strategies in the future by enhancing any relevant information that has been collected. In the form of external customer

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