Yahoo Essay

1324 Words Oct 19th, 2013 6 Pages
Yahoo! Inc.

Yahoo! is an American multinational internet corporation headquartered in Sunnyvale, California, and has offices located throughout the Americas, Asia Pacific and the Europe, Middle East and Africa regions. Yahoo! was founded in January 1994 by David Filo and Jerry Yang initially called "Jerry and David's Guide to the World Wide Web", name later changed to Yahoo, which stands for "Yet Another Hierarchical Officious Oracle” Now, it would inspire people to produce a positive impact on their communities Yahoo! was incorporated on March 1, 1995. On July 16, 2012, former Google executive Marissa Mayer was named as Yahoo! CEO and President, effective July 17, 2012. Yahoo! itself claims it attracts ‘more than half a
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It offers a variety of services including web searching, communication tools, forums, personalized content, and employment opportunities. To meet that mission’s expectations, in 2005 Yahoo! acquired Flickr to compete against other photo and social services such as Instrgram, Twitter and Facebook. Since Flickr stands for photos, its service is widely and mostly used by photo researchers, bloggers and other common users to upload pictures and videos onto the website. In 2011, Flickr had over fifty million members, eighty million visitors, and over six billion images. This statement shows that the company is striving to success in rapidly changing world of the internet. Yahoo is trying to target consumers of all ages, genders and races. A vision statement is what a company is aiming to become. The vision of Yahoo! is “to make the world’s daily habits more inspiring and entertaining”. In order to fulfill what is behind the vision, Yahoo! focuses on providing services that people use on a daily basis such as Yahoo Sports and Yahoo Finance. Furthermore, to challenge the high standards of its competitors, on the one hand, and to be more distinctive and innovative on the other hand, Yahoo! is trying to deliver services that offer more personalize contents –Flickr. In addition, to increase its revenue, Yahoo! is concentrating on obtaining more lucrative advertisers. Moreover, Yahoo! is putting more

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