Yahoo is the second global trademark in the field of the Internet, which compete with many companies such as: Google and Microsoft. Yahoo earns its profits by providing marketing and advertising services over the Internet.
But like other companies, they may face problems and difficulties in their work, such as economic and environmental changes, as well as competitors. Here are some of the problems Yahoo has faced in this case study.
Issues that management needs to address:
Yahoo faced an economic problem when economic growth in the US slowed in 2009 as its economic crisis affected the company's profits and transactions.
Google, Time Warner and Microsoft internet services are among fiercest competitors against Yahoo, these companies pose …show more content…
3-He makes very strong advertising offers and is considered a great marketing company and revenue is obtained through marketing.
4-Provides free marketing service.
5-Yahoo! Attracts publishers and developers by providing leading platforms in industry.
6-Yahoo is famous for its portal.
7-Most of Yahoo's profits are through advertising.
Weakness
1-People now use Google instead of Yahoo due to its simplicity.
2-Yahoo doesn’t use any customization to its clients.
3-Google’s presence negatively affects Yahoo Inc. as it is the main provider on the Internet and most ads are going to Google.
Opportunities
1-Advertising is important in Internet and life.
2-Yahoo is famous for its reputation and credibility Yahoo can make a partnership with various companies to expand the company.
3-You make ads for companies that have not advertised online, to attract customers.
4-Focus on diversifying and increasing business areas that contain the Internet.
5-You focus on the emerging economy that does not have the Internet and help it.
Threats
1-Yahoo might involve into legal issues due breaching of …show more content…
(Economic crisis in 2009), The unemployment rising, difficult Economic backdrop.
Social
Social factors include technical trends in society which interested in the Internet and social networks. Communities that have a sense of the latest technologies and are always eager to adopt contemporary Internet trends will always welcome innovations by sites like Yahoo.
Technological
The Internet industry and online services are characterized by rapid technological change. The wide spread of Internet technologies, networks, new communications or other technological changes requires significant expenditure to modify or adapt the company's services or infrastructure.
Legal
The world is now a global village and people are very vigilant about the legal aspects of cyberspace. This factor is very important when it comes to global technology sites such as Yahoo.
There have been many competitors for Yahoo now. For online businesses such as the YAHWING system to maintain the success chart, it is the duty to fulfill all legal issues for the area in which they operate.
But like other companies, they may face problems and difficulties in their work, such as economic and environmental changes, as well as competitors. Here are some of the problems Yahoo has faced in this case study.
Issues that management needs to address:
Yahoo faced an economic problem when economic growth in the US slowed in 2009 as its economic crisis affected the company's profits and transactions.
Google, Time Warner and Microsoft internet services are among fiercest competitors against Yahoo, these companies pose …show more content…
3-He makes very strong advertising offers and is considered a great marketing company and revenue is obtained through marketing.
4-Provides free marketing service.
5-Yahoo! Attracts publishers and developers by providing leading platforms in industry.
6-Yahoo is famous for its portal.
7-Most of Yahoo's profits are through advertising.
Weakness
1-People now use Google instead of Yahoo due to its simplicity.
2-Yahoo doesn’t use any customization to its clients.
3-Google’s presence negatively affects Yahoo Inc. as it is the main provider on the Internet and most ads are going to Google.
Opportunities
1-Advertising is important in Internet and life.
2-Yahoo is famous for its reputation and credibility Yahoo can make a partnership with various companies to expand the company.
3-You make ads for companies that have not advertised online, to attract customers.
4-Focus on diversifying and increasing business areas that contain the Internet.
5-You focus on the emerging economy that does not have the Internet and help it.
Threats
1-Yahoo might involve into legal issues due breaching of …show more content…
(Economic crisis in 2009), The unemployment rising, difficult Economic backdrop.
Social
Social factors include technical trends in society which interested in the Internet and social networks. Communities that have a sense of the latest technologies and are always eager to adopt contemporary Internet trends will always welcome innovations by sites like Yahoo.
Technological
The Internet industry and online services are characterized by rapid technological change. The wide spread of Internet technologies, networks, new communications or other technological changes requires significant expenditure to modify or adapt the company's services or infrastructure.
Legal
The world is now a global village and people are very vigilant about the legal aspects of cyberspace. This factor is very important when it comes to global technology sites such as Yahoo.
There have been many competitors for Yahoo now. For online businesses such as the YAHWING system to maintain the success chart, it is the duty to fulfill all legal issues for the area in which they operate.