Xtreme Second Run Cinema 'N' Cafe Case Study

Improved Essays
Xtreme Second Run cinema ‘n’ café
1.1 Objectives
• The company projects to make sales of about £600K minimum within the first year and by year 3, a minimum of a million.
• It projects a work-forces costs less than £300K in the first year.
• To break even by end of 3rd quarter of the year.
1.2 Mission
Xtreme Second Run cinema ‘n’ café operation is to set up a new cinema experience for its customers that will be so thrilling and refreshing with the aim of making them return as much as possible and ensure they refer the outlet to friends and loved ones. The plan is to provide its customer with outstanding customer service by way of creating a suitable environment, serve meal of high quality that will leave a long-lasting experience. As this
…show more content…
For a start-up, the pursuit for a fluid and suitable business model is very vital. According to Blank’s (2006) work, this hunt can be broken down into two phases. First is the business model design process, following trial-error underlying forces. This process is expected to provide framework that guides the organizational structure. The second phase refers to the application process. It is here that the design in place is tested to confirm if fit to prevent any form of failure and able to deliver on its objectives.
According to Osterwalder and Pigneur (2010), for companies to be able to create value for customers and increase their level of competitiveness, it’s important to hold diverse combinations of both physical and immaterial resources. These include resources such as production facilities, buildings and academic resources such as brand, knowledge, customer databases and human
…show more content…
The focus would be showing motion pictures at reduced prices after the films leave first-run playhouses. The company will also provide sales of light meals and drinks like, pizza, chips, hotdog, grills and burgers and a few other creative meals. The outlet will be located along Broadway downtown within close proximity to the University of south wales (Glyntaff and Treforest campus), train station, major shopping centers (pontypridd).
Start-up Summary
The founders of the company are Michael Steve, Mark Jones and myself. Mark will focus on the financial aspect of the business, Michael is the restaurant chef while the personnel (HR) aspect will be handled by myself.
Mark has a vast experience in accounting and finance having worked with top MNCs for over 10years.
Michael has been a chef for over 8 years specializing in grills, burger and other international delicacies.
The company was able secure an agreement with a Premiere Film Distributor that will provide the second run films for Xtreme Second Run's café at a cost. A lease for the café location has been secured for £2,500 per month. The theater will have to be equipped as a restaurant. The founders are investing £30,000 each to start up the

Related Documents

  • Improved Essays

    I will start as the CEO and founder of the company and I will concentrate on sales, promotions, and internet. We will start out as a Sole proprietorship since I will be owning and running almost all the company when we start, and would then later on like to turn into a partnership weather that be with a brand/manufacturer. I will be in charge of product development and make sure I order all the products that we need to maintain a very smooth work flow, and also make sure that all the order are filled and shipped to the correct destination. I will also have two vice presidents. One vice president will be in charge of public relations as well as administrative functions. Then, the other vice president will have a background in marketing who will handle everything to do with marketing as well as negotiations for large accounts in the future…

    • 719 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Small businesses come in many varying forms such as the mom and pop shops on Main Street or even the small chain restaurant that is right around the corner. With each business, there are different types of ownership that are implemented such as partnerships or corporations, and each has its benefits and drawbacks. Knowing all of these things is important for a business owner so that they can stay one step ahead. Branding, entrepreneurship, and knowing when to implement change are all needed to make a business…

    • 466 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    Bsbwoor502 Task 2

    • 1318 Words
    • 6 Pages

    The project was developed to expand the market of the Ollie Olives Italian Restaurant to include the sale of small goods products across the 10 locations in the Western Suburbs and Geelong region.…

    • 1318 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    After developing a gourmet cat food, eaten by the most finicky felines, Phionia Phelps has an opportunity of a life time. Her wealthy acquaintance wishes to invest $50,000 into her business in exchange for selling her products on her website. In addition to already selling to her close acquaintances, Phelps has an opportunity to grow her thriving business, but is it worth it? Careful analysis of her current sales and expenses is necessary to see if the investment is worth making, and although she currently has sales and makes a profit of $70.00 per case, it is not certain if it is enough to continue and make a profit.…

    • 1413 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    Describe what types of external advisors you will need and how they will be paid (e.g. lawyer, accountant,…

    • 888 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    Marble Slab Case Analysis

    • 680 Words
    • 3 Pages

    however most new businesses do not make a profit in the first year. With breakeven revenue of…

    • 680 Words
    • 3 Pages
    Superior Essays
  • Superior Essays

    The decision to start a business is not one that shall be taken lightly and should be considered with much thought and prayer. Shania has a litany of considerations to determine before she can even open her doors for her first day of business. Accordingly, Shania must consider what type of business forms she shall fall under, consider a franchise route, her business name applicability, and finally what type of staff she should surround herself with. Like all things, research and faith will be Shania’s guide for her business development.…

    • 1138 Words
    • 5 Pages
    Superior Essays
  • Decent Essays

    Chef Michael Petruso Jr

    • 286 Words
    • 2 Pages

    From a very young age, Chef Michael Petruso Jr. has always been drawn to cooking. As a third generation Chef, he grew up in Columbus, Ohio, working in his family’s restaurants. He started as a dishwasher and learned every position in the kitchen. This was where he realized his love for cooking and how hard work, education and determination were some of the keys to success in the restaurant business.…

    • 286 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    Who Is Oregano?

    • 812 Words
    • 4 Pages

    This family owned chain restaurant located off of Camelback and North 10th Street has quite a background. In order to make ends meet during the Great Depression, Lawrence Gibbilin and his siblings helped their family survive financially by traveling from the front steps of one house to another selling their…

    • 812 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    As a marketing consultant, I believe Nathan Polanski and Sean Stronghold have a strong potential business opportunity ahead of them in opening a second-run movie theatre in Medicine Hat, Alberta. They have only one other competitor in the second-run movie theatres; with both Nathan and Sean intend on screening ten different films per night, giving consumers many different options to choose from instead of their competitor the Downtown Theatre which only showcases one film per night. All the information provided in their business plan, I believe both Nathan and Sean need to be more attentive to these key areas: product offerings, promotions, advertising, pricing, and communications in order to thrive in their business.…

    • 1151 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    A business model defines how a business creates, delivers and captures economic, cultural, social or other forms of value. The business model provides information and direction on how the organization positions itself within the value chain of its industry. In for profit businesses, business model specifies how the company makes money.…

    • 1148 Words
    • 5 Pages
    Improved Essays
  • Great Essays

    Chegg. Com Business Analysis

    • 2652 Words
    • 11 Pages

    When reviewing the business model of any company, there are “eight key elements” that should be reviewed and analyzed. The eight components of a business model are: Value proposition, revenue model, market opportunity, competitive environment, competitive advantage, market strategy, organizational development, and management team. These eight elements help describe how a business like Chegg.com will succeed and make profits, as well as continuing their business into the…

    • 2652 Words
    • 11 Pages
    Great Essays
  • Improved Essays

    Although the business plan provides most of the important sections that should be included in a business plan, Antonio and JB left out some important sections such as the organizational structure. It is important for any company to come up with an organizational structure that best fits the potential objectives and needs. In a business plan the section of organizational structure provides the summary of information about the management structure to be used in the company, including the management team, the required skills, and duties of each member (Johnson, Srinivasan & Kemelgor, 1998). In addition, considering the fact that the founders of the company are two, thus each of them need to know their responsibilities and also so that they can manage the organization better. Apart from knowing their responsibilities, the organizational structure allows the company to come up with a chain of command and also foster…

    • 834 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    5m Venture Case Study

    • 1070 Words
    • 5 Pages

    The employment of people with different disciplines is needed so as to control and manage the company. Dr. Scott Rocklage uses a philosophy which goes by the name being hands -on where he provides the initial capital for developing the companies. Therefore the 5AM Venture Company provides operational activities and management for the businesses where they act as operational managers, board members and strategists. This philosophy has enabled the company to be able to identify the best companies and…

    • 1070 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    We found that the business model canvas was a more accessible tool in terms of quickly identifying the essential functions of the business, while the business plan was difficult to navigate and process efficiently. We conducted our research based on our intuitive improvements we created for version one of the business model canvas. Our initial research luckily coincided with our hypothesized improvements. Continuing our research allowed us to gain insights into what our improvements would entail in terms of affecting the blocks of the business model canvas. Our group found that applying the business model canvas as an analytical framework effectively revealed the holes that existed in The Fun Centre’s business plan. These “holes” or inadequacies allowed us to better focus on lacking aspects of the plan. In recognizing the lacking aspects, we were able to use the case methodology to improve upon the original business plan by fine tuning the original data. Furthermore, the business model canvas was a key tool to take the business plan from a static plan to a dynamic model that can be adapted as the environment surrounding the business changes in terms of risks and…

    • 1226 Words
    • 5 Pages
    Improved Essays