Xperia Z3 Case Study

1662 Words 7 Pages
Sony
Introduction
Objective

Xperia Z3 is the best selling and most inspiring smart phone that Sony has ever manufactured. The company’s unique phone has dominated many blog rankings and review from experts. The Xperia Z is one of the most powerful smart phones to be launched in the market. Therefore, by analysing on Sony Corporation and their product Xperia Z3, we can certify their factor to success

Company’s Information
Sony Corporation is well known for its diversified business, mainly focused on the electronics, game, entertainment and financial services sectors. Sony was first founded by Masaru Ibuka in 1946 after the end of World War 2.
In 2015, Sony has generated ¥7.767 trillion with a total assets of ¥15.333 trillion, besides that,
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Sony was advertising and promoting Sony Ericson phones in the majority of Hong Kong drama series in between the year of 2009-2012. It has then lessened on the occasion of Apple and Samsung phones shoot up to the top of the list. Therefore, the company should promote Sony Xperia Z3 in drama series. Those artists will be using Xperia Z3 in the drama. For example, imagine Lee Min Ho snap a photo of his elegant girlfriend using our latest product. This would not only make our product name familiar to public, it will also create a goodwill and favourable image to public. Besides that, Sony should purchase cinema advertising for set amounts of screening before the movie starts. This is a powerful advertising medium, in the light of the fact it will create impact through sight, sound and …show more content…
It could be selling or distribute either directly or indirectly to the public.

Location
Xperia sales models have increased tremendously during the year of 2007, due to the fact that Xperia phones are waterproofed and keepinh advertising mobile phones in drama serioes. Sony is based in Japan and so targeting Asians are likely to give rise to the sales volume. Sony should open more outlets in Asia as the majority of buyers are in Asia. In Malaysia,

Service Centre
In every service centre Sony should at least have 1 expert technician at all times that is able to solve slightly pesky and difficult problems where as junior technicians can solve daily and easy problems. As the service centres or stores are mostly located in shopping conventional malls, this would be convenient for customers; they could collect their phone back in no time after their entertainment activities. If the phone has to be sent back to the factory in order to fix the phone, in the event of that company should provide a temporary spare phone for customer until such time as the problem is

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