Marketing final project
Marketing analysis of Xiaomi Inc.
California Lutheran University
Class: 575-03 Instructor: Mary Ann Mace Student: Xu Zhuo (Isabella)
Executive Summary Xiaomi is a privately owned Chinese electronics company. It was founded in April 2010 by its CEO Lei Jun in Beijing, China. In 2014, Xiaomi has sold over 60 million of smartphones in the world and it has over 8000 employees in many countires, such as China, Singapore, and Malaysia, also the planning new market India, Indonesia, and the Philippines. Xiaomi’s CEO Lei Jun, he is the 23rd richest person to Forbes for the latest ranking. According to the data research, Xiaomi …show more content…
It is used to manage a company’s internal and external environment. Opportunities, and threats belong to external environment. Strengths and weaknesses belong to internal environment.
Xiaomi has the following strengths:
• The third world market share smartphone maker.
• Low price with high-end quality product.
• Unique operating system MIUI.
• In China, Xiaomi has home-court advantages, it understand people’s habit deeple.
• Various products satisfy modern life needs.
• the most valuable electricity company in the world and its valuation more than 46 US billion.
• Online sale only no extra cost.
• branding their market sufficiently through the internet without …show more content…
• Various products satisfy modern life needs.
• the most valuable electricity company in the world and its valuation more than 46 US billion.
• Online sale only no extra cost.
• branding their market sufficiently through the internet without cost.
Xiaomi has the following weakness:
• Weak competitiveness power with Apple and Sumsung, although Xiaomi had amazing performance since the first product launched, compare with the powerful competitors Xiaomi is a weak competitor in the market.
• Domestic product for Chinese consumers lack trust. Chinese consumers are used to purchase overseas products due to the high quality and thoughtful services. Therefore, Xiaomi had naturally weakness at this part.
• Xiaomi has to give up some functions for their products because the cost limitation.
• Services. Due to the dramatically speed of developing of Xiaomi, their service cannot catch up the sales speed, due to Xiaomi only products sale through online, so the need to provide more person to person service than in the stores. It depends on amount of budget, but for Xiaomi the developing company it is a big pressure for it.
Xiaomi has the following
Marketing analysis of Xiaomi Inc.
California Lutheran University
Class: 575-03 Instructor: Mary Ann Mace Student: Xu Zhuo (Isabella)
Executive Summary Xiaomi is a privately owned Chinese electronics company. It was founded in April 2010 by its CEO Lei Jun in Beijing, China. In 2014, Xiaomi has sold over 60 million of smartphones in the world and it has over 8000 employees in many countires, such as China, Singapore, and Malaysia, also the planning new market India, Indonesia, and the Philippines. Xiaomi’s CEO Lei Jun, he is the 23rd richest person to Forbes for the latest ranking. According to the data research, Xiaomi …show more content…
It is used to manage a company’s internal and external environment. Opportunities, and threats belong to external environment. Strengths and weaknesses belong to internal environment.
Xiaomi has the following strengths:
• The third world market share smartphone maker.
• Low price with high-end quality product.
• Unique operating system MIUI.
• In China, Xiaomi has home-court advantages, it understand people’s habit deeple.
• Various products satisfy modern life needs.
• the most valuable electricity company in the world and its valuation more than 46 US billion.
• Online sale only no extra cost.
• branding their market sufficiently through the internet without …show more content…
• Various products satisfy modern life needs.
• the most valuable electricity company in the world and its valuation more than 46 US billion.
• Online sale only no extra cost.
• branding their market sufficiently through the internet without cost.
Xiaomi has the following weakness:
• Weak competitiveness power with Apple and Sumsung, although Xiaomi had amazing performance since the first product launched, compare with the powerful competitors Xiaomi is a weak competitor in the market.
• Domestic product for Chinese consumers lack trust. Chinese consumers are used to purchase overseas products due to the high quality and thoughtful services. Therefore, Xiaomi had naturally weakness at this part.
• Xiaomi has to give up some functions for their products because the cost limitation.
• Services. Due to the dramatically speed of developing of Xiaomi, their service cannot catch up the sales speed, due to Xiaomi only products sale through online, so the need to provide more person to person service than in the stores. It depends on amount of budget, but for Xiaomi the developing company it is a big pressure for it.
Xiaomi has the following