Xavier Case Study Answer Sheets. Mba.Emba.Dms. Aravind 9901366442.Doc

7971 Words Jan 22nd, 2015 32 Pages
CASE STUDY ANSWERS

ASSIGNMENT SOLUTIONS

PROJECT REPORTS AND THESIS

ISBM / IIBMS / IIBM / ISMS / KSBM / NIPM
SMU / SYMBIOSIS / XAVIER / NIRM / PSBM / NSBM ISM / IGNOU / IICT / ISBS / LPU / ISM&RC / NMIMS ISBS / MANIPAL / GARUDA / HIMALAYA / IMT / IC MIND / IACT / UPES / IIMRT

MBA - EMBA - BMS - GDM - MIS - MIB

DMS - DBM - PGDM - BBM – DBA - PGDM

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ARAVIND

09901366442 – 09902787224

Advertising

1. What is advertising? Bring out clearly the changing concept of advertising in modern business world.

2. Explain the objectives and functions of advertisement manager.

3. What is advertisement budget? How do
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The machine requirement in detail for manufacturing 300000 pieces a month with a description of the kind of machinery? ( 10 Marks) 2. The total plan for the Man power in terms of cutting unit, Finishing Unit and the washing unit as well as the administration staff? ( 10 Marks) 3. How many different production lines would you suggest provided the monthly requirement of 300000 pieces will be made in 10 different styles? ( 10 Marks)

1. The Production planning schedule for all 3 units for the next 6 months. ( 15 Marks) 2. The Overtime planning divided amongst all 3 units provided that each unit works for 25 days in a month. ( Different plan for Stitching and Printing) ( 10 marks) 3. The printing plan of unit#3 – Is it feasible to invest in additional capacity or to outsource the printing? ( 5 marks)

1. The operation break down in a stitching unit with a process flow for the following garments

4. A. The basic 5 pocket jeans (10 Marks)

5. B. The basic Formal single pocket shirt (10 Marks)

Brand Management

1. As a Management consultant give your comments on Burnol as a brand. 2. What do you understand by the concept of a Brand? Describe the characteristics of Brands. 3. a. Define the Brand Image. Explain the dimensions of Brand Image. b. What is meant by Brand Identity? Explain the different elements of Brand Identity. 4. Discuss in detail the different stages of

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