Wynn Resorts Swot Analysis

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COLOGNE BUSINESS SCHOOL (CBS)
Wynn Resort, Ltd. Analysis

Term paper for "Transnational management"
Winter/Summer Semester 2017
Lecturer: Mehran Najmaei

Chen-Hao, Huang
BA/MA 15 in International Business
Student-No. 11724419

Table of contents
1. Wynn Resort, Ltd. Background 2
2. Conceptual frame works 2
3. SWOT analysis 3
4. Porter’s Five Forces 4
5. P.E.S.T.E.L 5
6. Business strategy evaluation 6
7. Conclusion 7
8. Reference list

1. Wynn Resort, Ltd. Background
Wynn Resort, Limited develops and operate luxury Hotel and casino with that only target the most high-ended customers. It has two casinos Wynn Las Vegas Resort and Wynn Macau which separately located in Las Vegas
…show more content…
Wynn Resort creates a new standard of luxury and quality for the hotel and casino industry. It has numerous awards and accolades such as Wynn Macau is the only resort in the world that received eight Five-Star awards which is the highest honor from Forbes Travel Guide (Wynn Resorts Excels in Forbes Travel Guide 2017 Annual Star Rating, 2017). It provides luxurious experiences and services such as the golf course, spa and salon, and lavish nightlife. The property also offers high class dealership like Ferrari and Maserati in order to create an elite image (Hill & Jones, 2010, C14). It also has a strong presence in strategic location like Wynn Macau. Macau is well-known as an international free port with preferential policies on foreign trade. In terms of geographical location, it is in the economy circle of southern China, becoming a connection of mainland China and oversea markets, it is a friendly intersection of Chinese and Western …show more content…
L. Hill and Gareth Jones. (2010). Theory of Strategic Management with Cases, International Edition. Mason, OH, United States: Cengage Learning, Inc. p.C17

Corben, R. (2017, June 28). Analysts: Thailand Taking Bet on Legalizing Casinos. Retrieved November 17, 2017, from VOA: https://www.voanews.com/a/taking-taking-bet-on-legalizing-casinos/3919652.html
French, S. (2017, April 26). The U.S. has the world’s largest travel industry — but these are the countries most dependent on tourism. Retrieved November 17, 2017, from MarketWatch: https://www.marketwatch.com/story/the-us-has-the-worlds-largest-travel-industry-but-these-are-the-countries-most-dependent-on-tourism-2017-04-26
Gambling and casinos in Malaysia. (n.d.). Retrieved November 17, 2017, from World Casino Expert: http://www.worldcasino.expert/gambling-and-casinos-malaysia
Godinho, J. (2014). CASINO GAMING IN MACAU: Evolution, Regulation and Challanges. Retrieved November 17, 2017
Hayes, S. (2017, Feburary 9). South Korea’s Gambling Law. Retrieved November 17, 2017, from The Korean Law Blog: https://www.thekoreanlawblog.com/2017/02/koreas-gambling-law.html
Horridge, K. (2015, July 02). China Relaxes Travel Restrictions To Macau. Retrieved November 17, 2017, from Casino.org:

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