Twitter And Wyndham

Wyndham is the most active on Twitter and Instagram. However, they used to be very active on Facebook and have the biggest following there, rather than the other two. With that in mind, Facebook should be included in the conversation about Wyndham’s social media use. As mentioned in previous papers, there are multiple Wyndham accounts on Twitter, Instagram and Facebook. However, Wyndham Rewards on Twitter and Instagram and Wyndham Hotels on Facebook are the verified accounts. Therefore, these three accounts will be the focus on this conversation.
The verified Wyndham account is @wyndhamrewards and was created in 2009. Over the past seven years of being created, the account acquired over 8,500 followers and has tweeted over 2,600 times. Considering …show more content…
Despite the one year difference, both Twitter accounts show the potential for Wyndham. For example, after doing the math, Wyndham tweets about 370 times a year, which is barely over once a day. Beaches tweets about 830 times a year. That means, Beaches tweets a total of 460 more times than Wyndham in one year. Since Disney is already such a big name, the difference between them would be even greater.
The next step was to look at the tweets from the October 1st to December 3rd. After finding patterns in tweets, they were broken up into six different categories: Articles, App Promos, Pictures, Picture Games, Prizes/Contests and Other. However, retweets and replies to other Twitter users were not included because the focus is on what Wyndham deems important to share with their audience. In the article category, there were six tweets that contained a link to an article. Articles included subject matter such as travel and food. After that, there were six times the Twitter account promoted their Wyndham Rewards App. Next, there were three tweets relating to prizes or a contest. For example, one of the contests was working with Wheel of Fortune to send people to Australia. Pictures and Picture Games were