Wwac Rock Music

Due to the decline of the number of listeners and sales, the manager of the WWAC radio station is concluding that they should change their current rock- music format to a news-and-talk one. While the argument initially seems sound, the validity is questionable when taking into account the argument’s overall lack of thoroughness and detailed facts. To begin, the WWAC should verify if a decrease in their viewership is truly due to a rock-music format or not. While the arguer makes the assumption that their rock-music format has caused a decline in viewers, it is plausible that this decrease could be due to an expansion of more radio stations. A growth of these sorts would naturally result in increased competition among the businesses. With several options available, …show more content…
In the 21st century, technology has made music incredibly accessible. With the internet and smart phones, music can be found in various different and more convenient formats (mp3, Soundcloud, Pandora, Spotify, Youtube etc.). Yet the arguer fails to recognize that this advancement in technology could have yielded the decline in sales of recorded music. For this reason, the author’s assertion that changing to another type of music is not cogent. Furthermore, it should be mentioned that it is not certain that a switch from a rock-music format to a news-and-talk format would increase the numbers of listeners for WWAC. It is very possible that the resident’s do not like a new-and-talk format as well. Not only this, but even if changing formats worked for another radio station, it still does not mean that it will work for this particular station. Moreover, without taking into account the resident’s preferences it is hard to say what would help the WWAC radio station. Thus, the arguer's conclusion of the adaptation of a news-and-talk format is not